As of AUG: Specialist - Athlete Events (elite) m/w/d

You will be responsible for leading the end-to-end design and delivery of high-impact athlete engagement experiences. This role will play a key part in enhancing the consistency, quality, and strategic relevance of athlete-focused events globally.Key responsibilities include:

• Lead the full lifecycle of athlete events, from strategic concept development through to execution and post-event evaluation
• Design and deliver premium, authentic experiences aligned with athlete needs, performance cycles, and brand objectives
• Build strong, trusted relationships with elite and professional athletes, ensuring a highly tailored and credible engagement approach
• Collaborate cross-functionally with Athlete Strategy, Brand, Product, and People teams to translate business priorities into impactful experiences
• Oversee budgets, suppliers, production partners, and operational delivery at global scale
• Ensure consistent event standards while driving innovation and continuous improvement across formats and activations
• Act as a key contributor to the development of a structured and scalable athlete engagement programme

• Proven experience working directly with elite or professional athletes, sports organisations, federations, or high-performance environments
• Minimum 7+ years of experience leading complex, high-profile events internationally
• Strong understanding of the athlete lifecycle, including training, competition, and recovery dynamics
• Demonstrated ability to build credibility and trust with athlete communities
• Strategic mindset with hands-on execution capabilities in fast-paced, stakeholder-driven environments
• Experience managing budgets, agencies, and suppliers across multiple markets
• Highly collaborative, with the ability to influence across diverse internal teams
• Creative and innovative approach, balanced with strong operational rigour
• Fluent in English; additional languages are a plus

• Opportunity to work closely with elite athletes and shape meaningful engagement experiences
• Exposure to global, high-impact projects within a leading organisation
• Dynamic and collaborative working environment at the forefront of sport and brand storytelling
• Fixed-term contract with a clearly defined and strategic scope of impact