Vice President Marketing

ph3VP of Marketing /h3 pLocation: Zurich area (hybrid) · also open to Berlin or London /p pContract: Permanent, full-time /p pReporting to: Chief Growth Officer /p pWe are hiring a Head of Brand / Growth to build and scale an acquisition engine from the ground up. /p pThis is a 0→1 role - ideal for someone who enjoys solving complex growth challenges rather than optimising existing playbooks. /p h3Key Responsibilities /h3 ul liLead paid acquisition across key digital channels (e.g. display and search), managing substantial annual budgets /li liBuild and scale growth loops and campaigns across multiple international markets /li liImprove attribution, tracking, and reporting across the full customer journey /li liDevelop and optimise lifecycle marketing strategies across relevant channels /li liTranslate customer insights into effective messaging, landing pages, and creative in collaboration with cross-functional teams /li /ul h3Skills Experience Required /h3 ul liProven experience scaling paid acquisition on platforms such as Meta, Google, or similar within a startup environment (not agency-side) /li liTrack record of managing significant performance marketing budgets with full ownership of reporting /li liStrong familiarity with analytics and marketing tools, including GA4, GTM, and CRM platforms (e.g. HubSpot, Salesforce, Pipedrive) /li liUnderstanding of multi-touch attribution tools (e.g. Dreamdata, HockeyStack or similar) is advantageous /li liExperience working on B2C / DTC products with high average order values (4-figure range), or comparable B2B SMB offerings /li /ul h3About You /h3 ul liAnalytical and data-driven, with a strong product-oriented mindset /li liComfortable making decisions with incomplete or ambiguous data /li liFocused on customer understanding rather than relying on channel tactics only /li liAble to think from first principles and build scalable growth systems /li liHighly self-sufficient, with the ability to identify and solve problems independently /li liAdaptable, with experience across different companies, products, or growth stages /li liBrings 0→1 experience, having built or significantly shaped a growth function from scratch /li /ul /p #J-18808-Ljbffr