Senior Buying & Planning Specialist TV

Job Description:

Innovating to Impact

Dentsu is a global marketing and advertising agency network founded in Tokyo in 1901 and now operates
in over 145 countries. It specializes in creating meaningful media experiences across major global
platforms original content production and influencer programs.
With our unique combination of Media Customer Experience Management and Creative we push the
boundaries of business transformation and sustainable growth for brands people and society.

Key Responsibilities:

Media Buying:

• Lead the end-to-end buying of TV advertising spots including negotiation booking andoptimizationto ensure bestpossible pricing reach and campaign performance.

• Plan and execute TV media strategies in line with clientobjectives audiencetargetsand campaign KPIs.

Media Strategy Development:

• Develop clear and effective TV media plans based on clientobjectives target audiences and KPIs.

• Defineoptimalchannel mix programmes and time slots to reach the right audiences efficiently.

• Translate client briefs into actionable TV strategies in collaboration with account and buying teams.

Audience Targeting & Analysis:

• Analyse audience data toidentifykey viewing behaviours segments and opportunities.

• Monitor campaign performance using key TV metrics such as reach frequency and GRPs.

• Deliver post-campaign analysis and clear recommendations for future optimisation.

Budget Planning & Allocation:

• Build and manage TV budgets ensuring efficient allocation across channels and campaigns.

• Optimise spend to maximise reach GRPs and overall campaign efficiency.

• Provide recommendations on budget distribution across networks formats and time periods.

Market & Competitor Research:

• Stay up to date with TV OTT and streaming market trends and audience developments.

• Identifynew opportunities such asspecial events new channels or emerging media formats.

Client & Stakeholder Management:

• Present TV media plans strategies and campaign results to clients.

• Act as the main point of contact for TV buying-related matters.

• Build andmaintainstrong relationships with broadcasters and media partners.

Team Leadership & Mentorship:

• Support and mentor junior planners and buyers.

• Share best practices and contribute to continuous improvement within the team.

Why choose dentsu

Global Reach with Local Expertise: Join a network that spans 145 countries with over 70000 talentedemployees. Collaborate with bright minds worldwide and gain insights from diverse industries andmarkets.
Innovation at Our Core: For over 120 years we have been pushing boundaries to connect brands withtheir audiences through cutting-edge technology creativity and transformative solutions.
Commitment to Impact: We focus on driving meaningful outcomes for our clients and theircommunities whether through increasing revenue influencing behavior change or fostering positiveorganizational culture.
Collaborative Network: Work alongside six global brands all united in delivering highly integrated andscaled transformation solutions.

These are some of the things we offer:

25 days of holidays
2 volunteer days for charitable activities
Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being
40-hour week & overtime compensation
Flexible working hours model (flextime)
Independent home office management
State-of-the-art creative office space with ergonomically equipped workstations
Pet friendly offices (Zurich and St. Gallen)
Full access to Dentsu Academy on-site learning sessions online language courses
Referral bonus program
Workation possibility
Team events: company parties monthly breakfasts aperos

#LI-DENTSU #LI-SOFI

Location:

Zürich

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Senior IC

Employment Type : Full-Time
Experience: years
Vacancy: 1