Stellenbeschreibungph3Head of Product Marketing /h3 pLocation: Zurich. Employment: Full-time, Permanent employee. /p h3What we are looking for /h3 ul li4+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning-led roles, ideally at a high-growth startup or scale-up in the Procurement software space. /li liProven track record of defining category-level positioning and competitive differentiation in complex or technical markets. /li liHands-on experience translating product capability into buyer-relevant narratives – distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers. /li liDemonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account‑based channels. /li liStrong digital marketing fundamentals across SEO, AI search visibility (LLM and answer‑engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity. /li liExperience briefing and managing external partners – agencies, designers, copywriters, PR, developers – and orchestrating a lean creative network rather than scaling in‑house headcount. /li liComfort operating directly with founders at peer level, in a low‑bureaucracy, high‑agency environment. /li /ul h3Your mission /h3 ul liPartner with the leadership to build and continuously refine Archlet's company and product positioning – defining what we stand for, what we replace, and why now. /li liOwn and evolve the messaging framework that sales and product use consistently across every market‑facing interaction. /li liTranslate new product capabilities into compelling go‑to‑market messaging and own launch planning for significant product milestones. /li liEquip sales with the assets they need to win. /li liOwn the website end‑to‑end – positioning, copy, structure, and ongoing optimisation. /li liDrive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle. /li liBuild our content and thought leadership engine – point‑of‑view pieces, category‑level content, and editorial that compounds authority over time. /li liDrive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement. /li liOwn the Archlet brand and ensure consistent, high‑quality expression across every touchpoint – web, events, sales collateral, social, and PR. /li liSource and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end‑to‑end, from brief to delivery. /li liTrack and report on marketing's contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice. /li /ul h3About you /h3 ul liYou operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line. You do not need a defined playbook to follow. /li liYou care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building. /li liYou have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy. /li liYou know when to invest and when to hold back – you do not believe in spray‑and‑pray, and you measure marketing by what moves the business, not by activity. /li liYou have excellent written and verbal communication skills in English. /li /ul /p #J-18808-Ljbffr
