Head of General Public Fundraising (maternity cover)

Responsibilities

Strategic Leadership & Fundraising Oversight

· Define and lead the definition and implementation of the overall General Public Fundraising strategy in alignment with the strategic objectives of Médecins Sans Frontières Switzerland.

· Oversee retention, acquisition, reactivation, and conversion actions for general public donors, middle donors, and legacy donors.

· Identify strategic priorities and opportunities to support the growth and sustainability of fundraising revenue.

· Lead the coordination and follow-up of departmental action plans ensuring the achievement of strategic and budgetary objectives.

· Ensure alignment of the unit's donor acquisition, engagement, and retention activities with those developed by the digital and regular donor acquisition teams Oversee resource allocation and ensure optimal use of unit budgets and resources.

Team Leadership & People Management

· Manage, coach and support the coordinators/managers of the Direct Marketing, Donor Care, and Middle Donors teams.

· Oversee the overall coordination, per