(Senior) Brand Manager (m/f/d)

The position We’re seeking an experienced marketeer to drive the local strategy and operations of assigned brand(s) in our Cardio, Renal, Metabolism product portfolio. As (Senior) Brand Manager, you will lead the growth strategy and execution for our largest in‑market brand family and prepare the launch of a pipeline asset in Obesity. You will shape and deliver the end‑to‑end brand strategy, combining launch leadership, omnichannel excellence, and consumer‑centric thinking to drive sustainable impact for patients, healthcare professionals, and the healthcare system across Boehringer Ingelheim’s portfolio. This role suits a senior marketer who thrives in complex launches, leads cross‑functional teams effectively, and enjoys working at the intersection of pharma, digital innovation, and consumer service design. Strategy & Operational Plan * Lead the local end‑to‑end brand strategy aligned with the global integrated asset plan * Own the forecast and investment mix based on market evolution and access environment * Lead annual brand planning (patient journeys, local positioning, value proposition, competitive strategy), including scenario planning and cross‑functional governance * Implement a cross‑functionally aligned tactical plan, adapting quickly to market dynamics Insights & Analytics * Own market and customer landscape analysis; monitor dynamics, competitor activity, and evolving needs to identify opportunities and adjust strategy * Partner with Data & Analytics team on segmentation, message variants, and call planning to improve speed, relevance, and continuous improvement * Own brand KPIs, budget, and investment mix, ensuring strong ROI and data‑driven decision‑making Omnichannel & Consumer Service Design * Use insights, segmentation, and data to continuously improve customer experience across the patient journey * Drive consumer‑centric services grounded in behavioral, emotional, and social insights * Design field and digital touchpoints; deploy content platforms, campaigns, and next‑best‑action with real‑time triggers * Set customer experience (CX) KPIs and optimize return on marketing investment (ROMI) across channels; align CRM, automation, and analytics Content Operations & MLR * Define and execute a content strategy aligned with the brand strategy * Implement modular content and a streamlined MLR process to reduce cycle time and enable reuse across channels; manage agencies and vendors effectively * Standardize claims, references, DISCLAIMERS, and templates to enable compliant, scalable personalization Launch Excellence & Lifecycle * Lead launch governance, readiness, and post‑launch optimization; drive brand lifecycle * Partner with Medical and Market Access to build value stories, anticipate hurdles, and enable scenario‑based strategies for fast, broad patient access * Align evidence (clinical trials, RWE, PROs) with positioning and access needs * Continuously track risks and opportunities to anticipate impact and adapt business scenarios Stakeholder & Ecosystem Leadership * Orchestrate KOLs, medical societies, and patient groups with the Medical team; lead event and congress strategy with measurable impact * Ensure global‑regional‑local alignment and knowledge sharing; manage agencies; upskill field and office‑based teams in omnichannel, analytics, and content operations * Foster a culture of agility, accountability, intrapreneurship, and team spirit * Mentor and coach interns and trainees Requirements * Strong experience in brand management, successfully launching specialty care, metabolic, or chronic disease areas; obesity field experience strongly preferred * Demonstrated expertise in omnichannel marketing, digital activation, and customer experience design * Consumer mindset: ability to think beyond traditional pharma models and engage patients and consumers responsibly and compliantly * Proven ability to lead in a matrix environment and influence decisions and senior stakeholders across functions * Strategic, analytical, and creative thinker with strong execution discipline * Fluent in German and English; French is a plus * Flexible for travel – while this is an office‑based role, regular travel in Switzerland and to internal meetings in other EU countries is expected * Live up and demonstrate core Boehringer behaviors (link) Your Benefits * Flexible Working Model: Opportunity for remote work and flexible working hours in alignment with your manager * Learning & Development: A broad range of training and development opportunities to support your personal and professional growth – because continuous learning is part of who we are * Mental Health Support: Access to professional Employee Assistance Programs (EAP) and coaching services * Collaborative Work Environment: A team‑oriented workplace characterized by strong mutual support and a culture of constructive collaboration #J-18808-Ljbffr