Go-to-Market Lead - Marketing, Sales Operations & Partnerships

About INAIT

INAIT is a Swiss deep-tech AI company headquartered in Lausanne, building on more than 20 years of scientific research to develop a differentiated class of artificial intelligence. We are now in commercialization-scaling mode, focused on AI forecasting, and accelerating our go-to-market through a strategic partnership with Microsoft that covers joint product development, co-selling, and Azure-based deployment.

About Future Complete

Future Complete is INAIT’s API-first forecasting platform. We build self-service forecasting models that deliver rigorous predictions in fast-moving environments, across multiple verticals. We have run a series of successful proofs of value with target customers and are now in the pilot phase, finalising our product-market fit ahead of a significant scale-up. Our partnership with Microsoft is opening commercial opportunities that exceed our current go-to-market capacity, and this role exists to close that gap.

The Role

This is a founding go-to-market position. You will not be stepping into an existing playbook — you will be defining it.

You will be our first dedicated go-to-market hire. The scope is intentionally broad, and over time you will help us identify which functions should become standalone roles as the company grows.

This is a hybrid role based in Lausanne, Switzerland (2 days/week in office), or fully remote within Europe with working hours overlapping CET and occasional travel to Lausanne and customer/partner sites.

Marketing (approximately 40%)

• Own positioning, messaging, and the company website.
• Lead the content function: case studies, product launches, blog content, LinkedIn, newsletters.
• Plan and execute campaigns, including webinars, events, and selective paid acquisition.
• Build and operate the demand-generation funnel from first touch to qualified opportunity.

Sales and CRM operations (approximately 30%)

• Select, configure, and run our CRM (HubSpot or equivalent). Maintain pipeline hygiene, dashboards, and reporting.
• Qualify inbound leads, conduct early discovery calls, and pass qualified opportunities to the founders or account leads.
• Take on a growing share of the sales motion as we identify what works.
• Develop the foundational sales playbook: ideal customer profile, talk tracks, objection handling, and pricing collateral.

Microsoft partnership (approximately 20%)

• Serve as the day-to-day point of contact with our Microsoft partner team.
• Manage co-sell, marketplace, and joint go-to-market activities.
• Identify and execute co-marketing opportunities, including joint webinars, case studies, and events.
• Ensure that Future Complete is well represented within the Microsoft ecosystem.

Other go-to-market activities (approximately 10%)

• Customer marketing, references, light competitive intelligence, and the operational work that connects product and market.

Requirements

We are hiring for range, judgment, and execution capability rather than a specific previous title. The right candidate will have direct experience in several of the areas above and the curiosity to develop the rest.

Required experience

• 4–8 years of experience in a go-to-market role at a B2B SaaS or technology company, ideally including time at an early-stage or scale-up business.
• Marketing capability: demonstrated experience running campaigns, producing high-quality written content, and owning a marketing funnel end-to-end.
• CRM proficiency: hands-on ownership of a HubSpot or Salesforce instance, including configuration, reporting, and data hygiene.
• Sales exposure: experience qualifying pipeline, running discovery calls, or supporting deals through to close. A quota-carrying background is not required, but you must be effective in a customer-facing commercial conversation.
• Partner or channel experience is a strong plus, particularly within the Microsoft, AWS, or Google Cloud ecosystems (co-sell, marketplace, market-development funds, etc.).
• Comfort using AI tools (e.g. Claude) to scale your output across content, research, and operations — and the judgment to know when not to.
• Excellent written and spoken English. Additional European languages (German, French, Italian) are an advantage.

Mindset and ways of working

• Builder mentality. The absence of an established playbook is an opportunity, not an obstacle.
• Analytical rigor. You measure what you do and understand the underlying funnel mathematics.
• Customer focus. You prioritize direct engagement with prospects and customers over internal artifacts.
• Resourcefulness. You can deliver meaningful results with limited budget and headcount.
• Ownership. You operate independently, ship work, and iterate based on results.

Nice to have

• Experience in forecasting, analytics, data, or AI / ML products.
• A track record of co-selling or co-marketing with a hyperscaler, particularly Microsoft.
• Experience setting up marketing automation, attribution, or revenue-operations tooling from scratch.

We welcome applications even if you do not meet every requirement listed above. We value range, judgment, and a strong drive to build — if the role excites you, we would like to hear from you.

Benefits

• Competitive base compensation plus a sales-driven performance bonus tied to commercial outcomes you help generate.
• Eligibility to our long-term incentive plan (phantom stock program) in a company at an inflection point.
• Hybrid working model for our Lausanne-based team (2 days per week in the office), or fully remote within Europe.
• Relocation package for candidates moving to Switzerland.
• Founding scope. The go-to-market function you build will define the commercial trajectory of the company.
• Direct access to the founders. A flat structure with fast decision-making.
• A real distribution channel through our Microsoft partnership.
• Fresh fruit, snacks, and drinks at the office.