Head of Fair Marketing & Experiential

Your responsibilities

:

Fair marketing & brand experience

• Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact.
• Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement.

Go-to-market strategy & execution

• Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives.
• Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams.
• Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close collaboration with commercial and ticketing teams.
• Track and deliver against attendance, ticketing, and commercial targets, using data and insights to continuously optimize performance.
• Own global ticket sales revenue targets across all fairs, ensuring marketing strategies are directly aligned to commercial objectives while remaining experience-led and brand-driven.
• Own the global fair marketing and experiential budgets across all shows, ensuring disciplined financial planning, dynamic forecasting, and accurate tracking against targets. Provide forward-looking budget scenarios and exercise sound commercial judgement to optimise the allocation of spend and mitigate risk.

Audience-led experience

• Ensure campaigns are informed by audience insights, cultural context, and real-time performance data.
• Measure marketing impact and continuously optimize campaigns to maximize ROI and audience conversion.
• Champion and deliver a world-class, end-to-end customer experience across all channels and touchpoints.

Cross-functional leadership

• Act as the strategic connector between show management, brand, communications, ticketing, VIP, digital, commercial, operations, and regional marketing teams.
• Influence early planning decisions to ensure marketing and experiential initiatives are embedded from the outset.
• Partner closely with internal stakeholders and external agencies to deliver flawless execution at speed and scale.

Team leadership

• Lead, mentor, and develop a team of marketing managers.
• Foster a culture of clarity, accountability, collaboration, and consistently high execution standards.

Your profile:

• 10+ years of senior experience in brand marketing, campaign leadership, or large-scale event/fair activation, ideally within cultural, media, consumer, entertainment, luxury, or experience-led organisations.
• Proven track record of delivering high-impact global campaigns with measurable business outcomes.
• Strong experience operating in complex, matrixed, international environments.
• Deep understanding of digital, social, content, and experiential marketing.
• Strong commercial mindset with experience driving attendance, ticketing, or revenue-led objectives.
• Strategic thinker with excellent operational, project management, and execution skills.
• Confident senior stakeholder manager with strong presence and influence.
• Proven experience leading and developing teams within set frameworks, ensuring structure, accountability, and high performance.
• Excellent storytelling, presentation, and stakeholder-management capabilities.
• Fluent in English; additional languages are a plus.
• Willingness to travel internationally.

• Karrierestufe

  Management

• Beschäftigungsverhältnis

  Vollzeit

• Tätigkeitsbereich

  Marketing

• Branchen

  Künstler und Autoren und Veranstaltungsdienste

Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Art Basel verdoppeln.

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