Head of Fair Marketing & Experiential
Your responsibilities
:
Fair marketing & brand experience
- Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact.
- Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement.
Go-to-market strategy & execution
- Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives.
- Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams.
- Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close collaboration with commercial and ticketing teams.
- Track and deliver against attendance, ticketing, and commercial targets, using data and insights to continuously optimize performance.
- Own global ticket sales revenue targets across all fairs, ensuring marketing strategies are directly aligned to commercial objectives while remaining experience-led and brand-driven.
- Own the global fair marketing and experiential budgets across all shows, ensuring disciplined financial planning, dynamic forecasting, and accurate tracking against targets. Provide forward-looking budget scenarios and exercise sound commercial judgement to optimise the allocation of spend and mitigate risk.
Audience-led experience
- Ensure campaigns are informed by audience insights, cultural context, and real-time performance data.
- Measure marketing impact and continuously optimize campaigns to maximize ROI and audience conversion.
- Champion and deliver a world-class, end-to-end customer experience across all channels and touchpoints.
Cross-functional leadership
- Act as the strategic connector between show management, brand, communications, ticketing, VIP, digital, commercial, operations, and regional marketing teams.
- Influence early planning decisions to ensure marketing and experiential initiatives are embedded from the outset.
- Partner closely with internal stakeholders and external agencies to deliver flawless execution at speed and scale.
Team leadership
- Lead, mentor, and develop a team of marketing managers.
- Foster a culture of clarity, accountability, collaboration, and consistently high execution standards.
Your profile:
- 10+ years of senior experience in brand marketing, campaign leadership, or large-scale event/fair activation, ideally within cultural, media, consumer, entertainment, luxury, or experience-led organisations.
- Proven track record of delivering high-impact global campaigns with measurable business outcomes.
- Strong experience operating in complex, matrixed, international environments.
- Deep understanding of digital, social, content, and experiential marketing.
- Strong commercial mindset with experience driving attendance, ticketing, or revenue-led objectives.
- Strategic thinker with excellent operational, project management, and execution skills.
- Confident senior stakeholder manager with strong presence and influence.
- Proven experience leading and developing teams within set frameworks, ensuring structure, accountability, and high performance.
- Excellent storytelling, presentation, and stakeholder-management capabilities.
- Fluent in English; additional languages are a plus.
- Willingness to travel internationally.
-
Karrierestufe
Management -
Beschäftigungsverhältnis
Vollzeit -
Tätigkeitsbereich
Marketing -
Branchen
Künstler und Autoren und Veranstaltungsdienste
Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Art Basel verdoppeln.
Lassen Sie sich benachrichtigen, wenn ein neuer Job veröffentlicht wird. Benachrichtigung einstellen
Loggen Sie sich ein, um Jobbenachrichtigungen für Positionen als „Marketingleiter“ einzurichten.
oder
Neu bei LinkedIn?
Wenn Sie auf „Weiter“ klicken, um Mitglied zu werden oder sich einzuloggen, stimmen Sie der , der und der von LinkedIn zu.
Ähnliche Jobs
-
Internal Engagement - Head of Executive Events Experience
Basel, Basel, Schweiz Vor 1 Woche -
Tryngolza Global Brand Communications Director
Basel, Schweiz Vor 1 Woche -
Director Global Communications
Basel, Basel, Schweiz Vor 3 Wochen -
Global Lead Marketing Communication & Digital Platforms
Basel, Basel, Schweiz Vor 6 Tagen -
Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise
Basel, Basel, Schweiz Vor 1 Woche -
Head of Retail Media (m/f/d) %
Basel, Basel, Schweiz Vor 20 Stunden -
International Communications Leader
Basel, Basel, Schweiz Vor 6 Tagen -
Product Marketing Manager
Basel, Schweiz Vor 15 Stunden -
PLG Strategy Lead
Basel, Basel, Schweiz Vor 1 Tag -
Senior Communication Manager:in 80-%
Basel, Basel, Schweiz Vor 4 Wochen -
Associate Director, Marketing GI, Europe
Basel, Basel, Schweiz Vor 2 Wochen -
Brand Activation Manager (m/w/d) 90 – % für die Marke Eau Thermale Avène
Basel, Schweiz Vor 1 Tag -
Executive Director, Europe, Compliance
Basel, Basel, Schweiz Vor 3 Tagen -
Sr. Director, Global Immunology Franchise
Basel, Basel, Schweiz Vor 1 Tag -
Policy & Stakeholder Engagement Lead (80–%)
Basel, Basel, Schweiz Vor 3 Wochen -
Associate Director, Therapeutic Area Communications
Basel, Schweiz Vor 1 Woche -
BASEL OFFICE - Executive Director FP&A and Process Innovation
Basel, Basel, Schweiz Vor 2 Wochen -
Event Specialist & Marketing Assistant
Basel, Basel, Schweiz Vor 2 Wochen -
Senior Director, Compliance – Europe
Basel, Schweiz Vor 1 Woche -
Executive Director, Haematology, International Commercial Launch Strategy
Basel, Schweiz Vor 1 Woche -
Head of Global Medical Publications
Basel, Schweiz Vor 6 Tagen -
Deputy Managing Director % (m/w/d) – Basel
Basel, Basel, Schweiz Vor 2 Wochen -
Head of Quality & Regulatory Affairs
Basel, Basel, Schweiz Vor 19 Stunden -
VP, Head of Global Access, Value and Pricing
Basel, Basel, Schweiz Vor 2 Tagen -
Vice President, Medical Affairs Rare Diseases
Basel, Basel, Schweiz Vor 2 Wochen -
Head of Operations (m/w/d)
Basel, Basel, Schweiz Vor 1 Woche -
Mitglied des Kaders , gestaltest die, Weiterentwicklung
Basel, Basel, Schweiz Vor 4 Tagen
Ebenfalls angesehen
-
Head of Medical Affairs IOMH (m/f/d)
Basel, Basel, Schweiz Vor 5 Tagen -
Principal - Global Custom Integrated Research
Basel, Basel, Schweiz Vor 2 Monaten -
Predictive Business Steering - Lead (m/f/d)
Basel, Basel, Schweiz Vor 6 Tagen -
Head of Digital Content & Operations (The Lab)
Basel, Basel, Schweiz Vor 6 Tagen -
Associate Director, Congresses and Events, Midsized Markets
Basel, Basel, Schweiz Vor 4 Stunden -
Executive Director, Government Affairs, Europe
Basel, Basel, Schweiz Vor 2 Wochen -
Business Solutions Lead – Customer Engagement
Basel, Basel, Schweiz Vor 3 Tagen -
Executive Director, Global Privacy
Basel, Basel, Schweiz Vor 6 Tagen -
International Value & Access Director - Cardio Pipeline
Basel, Schweiz Vor 2 Wochen -
Disease Area Head CVRM
Basel, Basel, Schweiz Vor 1 Tag