CRM Manager

IN SHORT

Are you a data enthusiast who loves turning complexity into actionable insights? As our CRM Manager (80-100%) in Zürich Wiedikon, you will produce the solid data that drives our sales strategy, optimizing the customer journey across sales, marketing, and customer service.

YOUR RESPONSIBILITIES

Database

• Manage the overall structure of the HubSpot CRM, taking ownership of data quality and ensuring the system is built to scale with business needs.
• Set up robust data rules, streamline cleanup processes, and ensure seamless integration with internal systems like Snowflake.
• Scout, implement, and manage supplier contracts for additional tools that enrich the CRM environment, such as UserGems, ZoomInfo, and Aircall.

• Design and improve sales processes within HubSpot, customizing tools to support pipeline stages, accurate forecasting, and seamless deal tracking.
• Build and maintain strong automations, automated data uploads, and workflows to boost productivity and minimize user errors across the sales team.

• Plan and optimize marketing automation across multi-channel communication strategies, including email campaigns and the FELFEL app
• Deliver personalized, dynamic content to ensure the right message reaches the right customer at the exact right time.
• Build advanced customer segments and maintain accurate lists to support highly targeted marketing and sales strategies.

• Oversee customer service tools in HubSpot, managing tickets, live chats, and feedback systems while integrating AI categorization to improve response times.

• Create and manage live dashboards to track target achievements, deal statuses, and cross-departmental engagement KPIs.
• Generate compelling, data-driven insights and overarching CRM trends for leadership to steer daily business and strategic decisions.
• Train and support front-line team members, empowering them to use HubSpot effectively and maximize the platform's value.
• Ensure all CRM practices and data models strictly adhere to data protection laws, keeping the system compliant and secure (e.g., GDPR).

YOUR PROFILE

• 5+ years of experience as a CRM Specialist or Data Manager, ideally within a B2B Marketing environment.
• Proven ability to break down complex problems and transform them into straightforward, actionable solutions.
• Extensive hands-on experience using and administering CRM platforms, with a strong preference for deep HubSpot expertise.
• Familiarity with additional marketing automation tools and an advanced, passionate proficiency in Excel.
• Kack for looking beyond the obvious to find data-driven answers that move the company forward.
• High stress resistance with the capacity to keep a cool head and aim high in a fast-paced, dynamic environment.
• Great sense of humor to keep things light and fun, even on busy days.
• Fluency in English is an absolute must; knowledge of German and French is a strong plus.
• Non-smoker - we don't want you to smell like cigarettes, neither at work nor at customer meetings. After all, FELFEL is about good food.
• Valid work permit or Swiss passport.

OUR BENEFITS

• Lots of delicious food, just a few steps away from your desk - we make your gastronomic dreams come true
• Best barista coffee and tea for the whole team, thanks to our innovative Gavetti coffee machine
• 5 weeks holiday per year, as well as the chance to buy an extra week of vacation
• Two full weeks of ‘work from anywhere’ per year to bring more variety to your work day
• We care about your future with an above-mandatory pension fund
• New parents get 16 or 3 weeks, respectively, of fully paid parental leave. We also support the return to work by making a generous financial contribution to childcare until the child reaches kindergarten age.
• We encourage our employees to use public transport by covering your half-fare travelcard
• Great team events, such as our well-known FELFEL Summer Outing
• Stay active and healthy with our weekly sports sessions

ABOUT US

FELFEL is all about good food and coffee in the workplace: we help Swiss employers become masters of hospitality.
With our smart fridge ‘FELFEL’ and delicious barista coffee ‘Gavetti’, we enable companies to provide their employees with first-class, ultra-fresh food and drinks throughout the day. Whether hearty and traditional, modern and vegan or high in protein - our weekly changing menu ensures that all employees always have something to be excited about ;).
FELFEL is a family business that was founded in 2013. Today, we take care of around 1000 locations in Switzerland, and have 150 employees across our offices in Lausanne, Zurich and New York.
www.felfel.ch