Marketing Content Specialist

Marketing Content Specialist

Location: Bern, Switzerland – remote/home-based, candidates in or near Bern strongly preferred
Salary: CHF 90K plus excellent benefits package

About the Opportunity

Our client is an international B2B software business seeking a hands-on Marketing Content Specialist to support marketing activity across EMEA, with a particular focus on telecoms and utilities.

This is an execution-focused role for someone who can turn technical information, customer insight and campaign briefs into clear, accurate and commercially effective content.

You will work closely with Marketing, Sales, Solution Engineering, Implementation and other regional and global stakeholders to deliver content and campaigns that support customer engagement, lead generation and pipeline growth.

Role & Responsibilities

As a Marketing Content Specialist, you will turn technical expertise, customer insight and campaign strategy into effective marketing activity across EMEA. Your responsibilities will include:

• Creating and adapting content for telecoms and utilities audiences
• Working with Solution Engineers, Implementation teams and other subject matter experts to translate technical information into accessible content
• Developing customer stories and case studies through conversations with customers and internal technical teams
• Creating and formatting proposal, RFP and other customer-facing materials
• Producing blogs, emails, landing pages, presentations, ebooks, social content and other campaign assets
• Building and supporting multi-channel campaigns for defined customer segments
• Translating campaign objectives into clear execution plans and selecting appropriate content and channels
• Using HubSpot, Salesforce and related systems to support campaign activity and track leads, pipeline and performance
• Monitoring relevant KPIs and using results to improve future campaigns
• Supporting regional events and tradeshows
• Working closely with global Marketing, Sales, Product and technical teams
• Managing deadlines, flagging issues early and keeping stakeholders informed of progress

HUBSPOT,MICROSOFT POWERPOINT,SAAS,B2B MARKETING,Content marketing,Software,Technology,emea

Key Requirements

You will be a hands-on B2B marketing professional with at least 3 years' experience, ideally gained within software, SaaS or another technical environment, together with relevant experience in telecoms and/or utilities. You will bring:

• Strong content creation and technical writing skills
• Ability to translate complex technical or engineering information into clear customer-facing content
• Experience creating customer stories, case studies, ebooks, presentations, proposal/RFP material, blogs, emails, landing pages and campaign assets
• Strong Microsoft Word and PowerPoint skills, including templates, tables and brand standards
• Experience building or supporting multi-channel B2B marketing campaigns
• Experience using HubSpot and/or Salesforce
• Understanding of campaign tracking, lead generation, pipeline and marketing KPIs
• Experience working with technical, commercial and operational stakeholders
• Strong written and verbal communication skills in English
• Regional or international marketing experience, ideally across EMEA
• Strong organisational skills with the ability to manage multiple priorities and deadlines
• Ability to take ownership, work independently, clarify briefs and keep stakeholders informed

Experience with Adobe InDesign would be highly valuable, while Canva and basic video editing would also be advantageous.