Head of Strategic Marketing

Head of Strategic Marketing

Location: Winterthur

Workload: 100%

Starting Date: or to be discussed

Responsabilities:

• Ensures long-term growth by aligning market opportunities, priorities, and actions with business strategy, setting the overall sales playbook
• Develops and leads the execution of a focused and aligned strategic marketing plan based on segmentations such as ship type, shipyard (group), regions, and ship owner/operator/charterer clusters
• Conducts competitive benchmarking to match customer needs with WinGD products and services, while identifying gaps in WinGD’s offerings, such as technical or cost structure shortcomings
• Defines a technical sales plan covering all markets and the complete product and service portfolio to achieve market share and revenue targets throughout the ship lifecycle
• Provides strong leadership and fosters collaboration with diverse teams and stakeholders
• Analyzes markets, competitors, PESTEL trends, and customer needs to guide positioning and strategy; monitors regulatory landscape and strategic alliances to identify opportunities and risks.
• Defines target segments, value propositions, and go-to-market strategies; aligns with Service and Product Centre on sales playbooks and marketing materials; supports brand and promotions team with customer engagement strategies and campaigns.
• Manages and allocates marketing budgets; tracks spending and optimizes strategies; defines target cost structure, pricing, and margin potential for value-based, dynamic pricing.
• Defines, monitors, and reports on OKRs for strategic marketing; uses analytics and KPIs to assess and adjust strategies, and presents insights to management.
• Promotes solutions and benchmarks to key customers, collects feedback, and conducts market research to inform product roadmaps and pricing; implements strategies to enhance customer experience.
• Drives market and revenue growth, project demand, segment growth, and market share as key KPIs.
• Fosters a collaborative team culture, drives process improvements, and leads by example to establish WinGD SUCCEED values.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field; MBA or relevant advanced degree is a plus
• Experience in marine industry and vast technical skills, is an advantage
• Minimum 5 years of experience in strategic marketing
• Strong understanding of marketing analytics, digital marketing, and customer behaviour
• Proficiency with marketing tools and software
• Hands on Mentality and initiative
• Great communication and negotiation skills
• Serviceoriented, flexibel and resiliant

Our offer:

• An opportunity to shape the sustainability and environmental impact of the shipping industry. WinGD is on the leading edge of the technology which is shaping the future of the shipping industry
• A dynamic working environment, blending a long history of technology expertise with industry leading innovation across a global network
• Award winning and extraordinary products
• Multi-cultural and interdisciplinary teams offering diverse perspectives and collaborative thinking
• Dynamic and interactive working conditions. WinGD offers a non-hierarchical, agile structure where input and ideas are welcome
• In-house technology training and professional development opportunities

Application:

We only consider a complete application including updated CV, motivation letter, diplomas/certificates and letter of reference/testimonial