Senior Director, Media Measurement Operations

Company Description

About NIQ and Media Measurement

NIQ’s Media Measurement unit delivers audience measurement solutions across TV, radio, digital, and cross-media platforms for currency clientele, including broadcasters, advertisers, agencies, and regulators. A core component of our measurement approach are panel-based methodologies, leveraging household and individual panels to ensure accurate, representative audience insights.

As we expand globally, we seek a Senior Director of Operations & Quality with deep expertise in panel-based measurement, quality assurance, KPI management, and external client engagement. This role requires a leader who can analyze, present, and defend KPIs and audience measurement outputs to internal and external stakeholders while optimizing operational efficiency.

Job Description

Position Overview :

The Global Director will oversee media measurement operations across 12+ countries primarily in Europe and APAC, ensuring data quality, compliance, and efficiency while driving standardization, cost optimization, and automation.

Key Skills & Requirements :

• Media Measurement KPIs – Deep understanding of and ability to define and manage business relevant KPIs and to set up a framework for continuous improvement.
• Client Engagement – Present, explain, and defend KPIs, methodologies, and results to external stakeholders.
• Panel-Based Operations – Lead panel recruitment, retention, and engagement strategies, deploying panel-facing technologies.
• Automation & Innovation – Leverage AI, automation, and machine learning to enhance panel operations and efficiency.
• Standardization & Scalability – Drive global best practices, process centralization, and cost optimization across markets.

Key Responsibilities

Leadership & Cross-Functional Collaboration

Operational Leadership & Efficiency :

Panel-Based Operations & Technology Implementation :

Quality, KPI Management & Client Engagement :

Qualifications

Additional Information

If you are a results-driven leader with expertise in effective and efficient operations organization, panel operations, KPI management, quality assurance, and media measurement, we encourage you to apply.

Our Benefits

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles :

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the