Digital content manager Jobs in Basel

Your responsibilities

:

• Build, lead and inspire a high performing in house creative, brand & editorial team including publishing, video, social, experiential and content operations
• Build and manage a high-performance10+ FTE team plus an extensive global freelance network
• Own global brand guardianship: evolve and protect the Art Basel master brand and its regional and product architectures, ensuring excellence, consistency and impact across all fairs, initiatives and partnerships
• Lead the end to end creative and content process for Art Basel fairs, new products, digital platforms and brand partnerships.
• Partner closely with Fairs and Product teams to translate business and audience objectives into integrated creative and content programs that drive visitation, engagement, lead generation and revenue
• Collaborate with Art Basel Communications and Digital teams to align storytelling, channel strategies and paid/owned/earned media, ensuring joined up narratives and optimized distribution
• Develop and scale content monetization opportunities in partnership with Commercial Strategy and Partnerships, including sponsored content, brand collaborations, and new digital products
• Define and track KPIs for brand health, campaign performance and content ROI, using insights to refine strategy and champion a culture of test and learn and creative innovation
• Represent the creative, brand, editorial and content function at board level, influencing executive decision making and championing Art Basel’s distinctive voice across all internal and external platforms

Your profile:

• Minimum 15 years’ experience in senior creative, brand and content leadership roles, with current or recent experience as an in house creative lead or ECD level agency or client side leader at a major brand or platform
• Proven track record in execution excellence across integrated campaigns for large scale, globally recognised brands in and outside the art sector (e.g. lifestyle, luxury, media, technology, or consumer platforms)
• Exceptional creative executor with a strong portfolio spanning film, digital, social, experiential and editorial content that drives both brand equity and commercial outcomes
• Demonstrated success building and scaling in house creative teams, managing agencies and complex creative ecosystems, and navigating a matrixed global organisation
• Deep understanding of content monetization models (sponsorship, branded content, partnerships, subscriptions, digital products) and experience developing revenue generating storytelling formats

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  Marketing

• Industries

  Artists and Writers and Events Services

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