Digital Marketing Specialist DE/ENG 50% - January 2025

The main tasks for the Digital Marketing Specialist role include :

Collaborating with the Marketing Operations Lead to develop and execute customer engagement plans, aligning with brand and local priorities

Creating high-quality, relevant content for campaigns, repurposing global and regional assets, and managing content across multiple channels

Tracking and analyzing marketing campaign performance, using data to optimize spending and improve results based on key performance indicators (KPIs)

Working with various business units to enhance user experience and ensure seamless communication across touchpoints

Identifying trends and insights in digital marketing to refine strategies and stay aligned with the latest best practices

Coordinating with local and regional teams (DACH / EURAM), digital, and IT departments to ensure alignment and support broader marketing operations

The ideal background for this Digital Marketing Specialist role includes :

A Bachelor's degree in Marketing, Business, Communications, or related field

5+ years in digital marketing, ideally in healthcare / pharma

Proficiency with Salesforce Marketing Cloud, WordPress VIP, and experience with SEO / SEM, email, social media, and display advertising

Experience executing omnichannel strategies, with expertise in audience targeting and content development

Fluency in German and English (French or Italian a plus)

Strong data analysis skills for tracking KPIs and optimizing campaigns

Strong communication and collaboration skills for a hybrid work setup

Attention to detail for managing digital campaigns and ensuring quality

Strong organizational skills to handle multiple projects and meet deadlines

Are you seeking a supportive workplace culture that fosters teamwork and innovation? Would you like the opportunity to contribute to meaningful marketing strategies and gain experience with a well-established, global organization in the pharmaceutical sector? If so, apply now!