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Product & GtM Marketing Manager [100%], Zurich / Munich / Hybrid

OptimlZürich, Zurich, Switzerland

Vor 13 Tagen

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Stellenbeschreibung

Introduction

Are you an experienced and highly motivated Product & GtM Manager eager to take on the challenges of a high-growth AI-driven PropTech startup? Optiml is looking for a visionary marketing leader to build our global marketing function from the ground up.

As our first marketing hire, you will take full ownership of strategy, execution, and scaling efforts across multiple international markets, ensuring that Optiml establishes itself as the leader in Real Estate Decision Intelligence (REDI). This is an opportunity to shape a new category in PropTech, drive top-line growth, and expand our brand presence globally through high-impact thought leadership, content strategy, and innovative marketing initiatives.

If you're excited about leading a data-driven, storytelling-focused, and strategic marketing effort in an AI-powered startup tackling one of the world’s largest industries—read on!

About Optiml

Optiml is revolutionizing real estate with our Real Estate Decision Intelligence (REDI) software—a new category of AI-powered technology that helps decarbonize buildings while optimizing asset performance.

Since our launch in April 2024, we have been scaling across Europe and the US, receiving significant industry recognition and winning three major PropTech awards, including :

2024 ULI Europe PropTech of the Year

2024 ZIA PropTech of the Year

We are backed by $6M in pre-seed funding from top-tier US and EU funds, including Innovation Endeavors (the fund of former Google CEO Eric Schmidt), Planet A, BitStone, and Kompas.

Now, we need an exceptional Product & GtM Manager to help us position Optiml as the leading force in global real estate transformation.

Tasks

Key ObjectivesAs Product & GtM Marketing Manager, your core focus will be :

Establishing "Real Estate Decision Intelligence" (REDI) as a recognized global category

Driving qualified inbound lead generation and increasing customer conversion rates

Shortening sales cycles by implementing high-impact growth strategies

Spearheading global thought leadership and strategic partnerships

Scaling our brand presence across key international markets

Your Responsibilities

1️⃣ Growth Marketing & Demand Generation

Develop and execute a global Account-Based Marketing (ABM) strategy to target key decision-makers in real estate, sustainability, and finance.
Implement advanced marketing automation, lead nurturing workflows, and AI-driven personalization strategies to optimize conversion rates.
Outreach to global media and communications companies to establish Optiml as a thought leader in the industry.
Leverage data analytics (Google Analytics, HubSpot, SEO, CRM tools) to continuously optimize marketing efforts and track ROI.
Develop customer marketing programs ("flywheels") to increase retention and expansion within existing accounts.

2️⃣ Product Marketing & Positioning

Refine Optiml’s market positioning within the REDI category, differentiating it from existing PropTech & sustainability solutions and established approach.

Lead the global go-to-market (GTM) strategy for product launches, ensuring seamless execution across messaging, channels, and customer touchpoints.

Create high-impact customer success stories and case studies that amplify Optiml’s credibility and market reach.

Conceptualize and execute global events (conferences, panels, webinars) with a focus on maximizing brand impact and customer engagement.

Identify and validate high-value marketing channels, including email campaigns, paid media, industry partnerships, and digital PR.

Develop and optimize sales enablement materials (pitch decks, one-pagers, reports) to support sales teams in closing high-value enterprise deals.

3️⃣ Thought Leadership & Communications

Spearhead global thought leadership initiatives by building strategic partnerships with key organizations (RICS, ULI, sustainability bodies, investment forums).

Work closely with founders to develop high-value content (e.g., white papers, keynote presentations, panel discussions).

Manage PR efforts and secure media coverage by coordinating with top-tier journalists and industry influencers.

Enhance and execute Optiml’s social media and digital platform strategy, ensuring consistent, engaging, and high-value content distribution.

4️⃣ Brand & Design

Manage external designers, animators, and brand agencies to create compelling marketing materials, animations, and high-quality visuals.

Ensure consistent brand identity across all materials (e.g., website, presentations, reports, and marketing collateral).

Requirements

Who You Are

You are a self-starter, a strategic thinker, and an execution powerhouse. You have a passion for AI, sustainability, and real estate innovation, and you're excited by the opportunity to shape a global brand from the ground up.

You Have :

3-5 years of experience in B2B SaaS marketing or growth marketing in an early-stage company

MBA / Business and / or Consulting background

Proven track record of successfully launching and scaling products across international markets (in part. DACH and UK)

Expertise in SEO, Google Analytics, digital advertising and tools (e.g., CRM (HubSpot))

Strong storytelling and content creation skills, with the ability to craft compelling messaging for different customer personas

Excellent written and verbal communication skills in English and German

A sense for design and corresponding toolkit (e.g., Figma, MS-Office), being able to coordinate creation of sales & marketing material together with external suppliers

A hands-on, execution-driven approach with a hunger to scale a high-growth tech startup

Swiss or EU citizenship (unfortunately due to size, we can’t support non-EU).

Bonus Skills :

Experience in Real Estate, CleanTech, or PropTech but open to other sectors

Experience working with industry bodies (ULI, RICS, GRESB) and sustainability-focused organizations is a plus

Experience running high-impact PR campaigns and securing media coverage

Knowledge of AI-driven marketing strategies and automation tools

Benefits

What We Offer

In Zurich

High-impact role with ownership over global marketing strategy

Learning and development budget (certifications, conferences, training)

100% accident insurance coverage

25 days of paid vacation and flexible parental leave

Work alongside top-tier investors and industry leaders in PropTech & AI

Remote Options Available

Fully remote and hybrid options with flexible working hours

CHF 1k learning & development budget per year

A dynamic and ambitious startup culture with global expansion opportunities

At Optiml, our purpose is to transform building portfolios towards a Net Zero world. As ClimateTech entpreneurs, we are driven by creating a real CO2e reduction impact, pro-actively taking the challenge to decarbonize the Real Estate sector as one of the largest contributors to climate change.

We work towards becoming the trusted software provider for sustainable and profitable real estate portfolios. Our science-based, enterprise-grade SaaS solution (AI-enabled) helps Real Estate Investors & Owners in : data transparency on renovation needs, investment decision-making, asset and portfolio management optimization, and anticipation of regulatory compliance of the entire portfolio.

We were founded in 2022 as a ETH Zurich Spin-off, and have ever since turned our verified models and algorithms into a top-notch software with user friendly, intuitive interface, capable to manage single assets, entire portfolios and even districts / networks.