Digital Marketing Manager

The Digital Marketing Manager is responsible for defining and delivering digital marketing and e-commerce initiatives that strengthen brand presence, support customer engagement, and drive online sales across key retail platforms, with a strong focus on Amazon EU. The role takes a holistic approach to digital marketing, spanning campaign planning, content coordination, digital merchandising, full budget ownership, and performance analysis.

Alongside its core responsibilities, the role also includes strategic oversight of marketing and e-merchandising activities across selected Middle East E-commerce channels.

Key Responsibilities

Strategy, Planning & Budget Ownership

• Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East.
• Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization.
• Translate broader marketing and commercial plans into clear digital, media, and marketplace priorities.
• Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact.

Stakeholder & Partner Management

Campaigns, Content & Activation

E-commerce & Digital Merchandising

Performance, Insights & Reporting

Continuous Improvement

Qualifications

Education

Experience

Skills

Tools