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Brand Manager - Osteoarticular

Brand Manager - Osteoarticular

Aeffe S.r.l.Collina d'Oro, Svizzera
Vor 9 Tagen
Anstellungsart
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Stellenbeschreibung

Our Client Company, a dynamic and consolidated Swiss Multinational, with a wide range of products - drugs, medical devices, supplements and cosmetics - is looking for a

BRAND MANAGER

Osteoarticular

Based at the Swiss HQ, he / she will responsible to developing and executing marketing strategies for assigned products and lead a lean team responsible to design and deploy brand activities, to achieve marketing objectives and to ensure alignment with the company’s overall strategic decision.

Responsibilities

  • develop a deep understanding of the assigned therapeutic area, including market dynamics, competitive landscape and customer needs;
  • identify and prioritize key growth opportunities within the therapeutic area;
  • collaborate with cross - functional team (MA, R&S and Sales) to ensure alignment on therapeutic area strategies and initiatives;
  • develop and implement comprehensive Marketing Plan for assigned products, including brand positioning, messaging and go to market strategies to support sales execution;
  • conduct market research and analysis to identify customer insights and inform marketing decision;
  • manage the Marketing Budget and track KPIs;
  • collaborate with the Sales Team to ensure effective product promotion;
  • oversee the planning and conferences, training and internal meeting (Local & EU + Extra EU).

Required Skills

  • Master's degree in Scientific Disciplines;
  • 8+ years of Marketing experience in the Healthcare Market;
  • strong understanding of marketing strategy, planning, and execution;
  • solid experience in communication techniques and leadership team;
  • deep analytical skills with an eye for detail;
  • proficient in English and Italian (an additional language would be a plus);
  • availability to travel up to 35%.

    • Preferred Skills

  • proven understanding of different markets and cultures;
  • previous experience in International Marketing;
  • focus on specific skills such as SEO, SEM, content marketing, social media marketing, and marketing automation. Ability to use these tools to create effective marketing campaigns and measure results.

    • Place to work : Lugano (CH), full time, 1 / 5 day smart working.

    Urgent search : non-matching profiles will not be taken into consideration.

    Applicants can send a detailed CV as an attachment in Word / PDF format with authorization for the processing of personal data (D. Lgs.276 / 2003 and Art. 13 GDPR 679 / 16.).