BU Consumer Experience Lead – Toblerone & World Trade Retail

Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

Lead the Consumer Experienceexpertiseto design intelligent brand experiences that move people and drive digital transformation for the newly established Toblerone & World Trade Retail BU. ​

How you will contribute

1. Set and drive the CX vision and strategy​

• Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands​

• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities​

• Ensure all brand experiences are designed holistically across the full Paid, Owned, Earned ecosystem with specific focus onsocial channels​

• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)​

2. Elevate Creative and Experience Excellence​

• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas, fit for purpose content and assets​

• Champion Empathy at scale, our Mondelez’ approach to brand building through personalized communication rooted in real consumer understanding

• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market

• Apply CX Journey principles toidentifyand activate the moments that matter for BU brands (Smart BrandPlaybook principles)​

3. Drive Media Investment Efficiency & Effectiveness​

• OptimizeBU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption​

• Drive data-led media planning and measurement across the consumer journey

• Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030​

• Collaborate with agencies & I&A tooptimizeROI, sufficiency, and compliance

4. Strengthen Partnership and Governance Excellence​

• Lead collaboration with creative, media, JBP & other partners to ensure seamless integration and shared accountability

• Define partnership governance, and success metrics to drive clarity and performance

5. Embed Digital marketing transformation and roadmap​

• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy​

6. Lead the development and implementation of Consumer Digital Strategy for TobleroneWorldTradeRetail​

• Take the ownership of Owned /Earnedchannelsincluding InfluencersManagement:Define the O&E experience strategy to bring brand purpose to life​specificallyon social channelsthrough smart and relevant activations

• Perform periodic audits of social media channels,websitesand digital content to ensure it aligns with brand guidelines for voice,optimisationand suitability​

• Lead the development of an always-on content calendar for ownedand earnedchannels​

• Input into tagging / tracking requirements​

• Manage the relevant agencies to ensure best in class service and performance against the briefs and aligned metrics​

7. Work with internal and external teams/functions​

• Brandmanagers:supporttodefinecommsstrategyand bothshort and long termpriorities

• Global Digital and d-CommCOE:Assist in the development and implementation of the Digital Transformation agenda within the BU by collaborating with COEs​

• BU/CU CXTeam:Close collaboration with the CX teams in the markets to guarantee the successful implementation of the central strategies and the proper landing, as well as strong governance​

• Creative & Media Insights (I&A):Partner with I&A business teams byprovidingkey digital insights to drive data-driven decision making​

• Technology infrastructure (MDS):Partner with the MDS team to guarantee that data and technology strategies and tools are effectively implemented andutilizedto influence successful marketing and communication strategies​

• MarketingExcellence:Support and drive Marketing capability programs​

• MediaProcurement:Support the Productivity and other financial KPIs​

• AgencyManagement:Oversee and collaborate with the Creative, Media, and Production agencies in ensuringhigh standardsof service, effective governance, persistent creativity, and the development of consumer-centricideas that fuel both short and long term growth​

What you will bring

• 10 years+ experience – including extensive experience in leading digital marketing, developing strategies, anddemonstratinga proventrack recordof success in achieve marketing goals​

• Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence) ​

• Efficiency & effectiveness (ROI) and cost optimization​

• Champion Business transformation and change management ​

• Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.

• Excellent communication and influencing skills across multiple senior stakeholders

• Strategic future forward thinker with strong commercial acumen and analytical rigor​

Relocation Support Available?

Country to country Relocation support available through our Global Mobility Policies

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

RegularMediaMarketing