Commercial Policy and Marketing Manager

The Commercial Policy and Marketing Manager is responsible for the

evolution and implementation of ISO’s Commercial and Copyright Policy, as well

as for managing ISO’s marketing activities. The role contributes to ISO’s

transition from document sales toward content-licensing models by ensuring that

marketing strategies, materials and stakeholder-engagement activities are

aligned with this direction and with the objectives of ISO Strategy 2030.

In this capacity, the Commercial Policy and Marketing Manager develops

and delivers innovative, data-driven and ISO member / end-user-oriented marketing

approaches and supports the implementation of ISO’s Commercial and Copyright

Policy by aligning marketing practices, messages and tools with ISO’s evolving

commercial model.

The role works closely

across ISO Central Secretariat teams, ISO members and the technical community

to strengthen the global positioning, adoption and use of ISO standards,

supporting ISO members by providing tools, guidance and coordinated campaigns

that enhance their own marketing activities.

Key responsibilities

Manage the evolution and

implementation of ISO’s Commercial and Copyright Policy, coordinating inputs

across governance groups and supporting ISO’s transition toward

content-licensing models.

Serve as a primary point of

contact for internal and external stakeholders on the interpretation and

operational application of ISO’s Commercial and Copyright Policy.

Develop and implement the

ISO Central Secretariat’s marketing approach to strengthen the global

positioning and adoption of ISO standards, contributing to the strategic

objectives “standards used everywhere” and “all voices heard”.

Work closely with internal

teams (Communications & Engagement, Standard Development and other ISO Central Secretariat teams) as well as external teams (ISO members,

International Organizations and technical experts) to ensure coherent

messaging, integrated campaigns and aligned brand visibility.

Support the transition from

document sales to content licensing by integrating licensing-related messages

and frameworks into ISO’s marketing activities, ensuring that marketing

strategies and campaigns align with the evolving ISO’s business model.

Lead the design, execution

and evaluation of multichannel marketing campaigns for priority ISO Publications,

establish tracking mechanisms, KPIs and reporting frameworks to assess the

impact of marketing initiatives and support data-driven decisions. Ensure that

marketing prioritization reflects strategic opportunities, global trends and

commercial potential.

Coordinate synchronized

campaign launches with ISO members and oversee the development of toolkits,

templates, marketing materials, digital assets and social media content to

ensure a strong, consistent brand presence across ISO and member channels.

Work closely with the

standards development community to bring end-user insights and market needs

into standards promotion and future development work.

Coordinate the

implementation of change management activities linked to the new licensing

approach (e.g., communication materials, member engagement,

awareness-building).

Lead and implement

strategic marketing and commercial capacity-building projects aimed at

strengthening the capabilities of ISO members.

Represent ISO Central Secretariat at relevant events and meetings, informing ISO members

and stakeholders about ongoing projects and building strong collaborative

relationships.

Manage the ISO Central

Secretariat Marketing team composed of 2 members defining priorities and

ensuring effective and timely operational delivery across all activities.

Lead commercial revenue

budgeting and forecasting in close collaboration with ISO Central Secretariat’s

Finance team.

Oversee market research and

trend analysis within the standards distribution and publishing sector to

inform ISO’s marketing strategy and identify new business opportunities.

Report to : Head

of Commercial Policy and Marketing

Qualification and Experience

Bachelor’s or Master’s

degree in marketing or a related field.

At least 7 years of

experience in marketing and / or commercial roles.

Proven experience driving

change management, strategic transformation, or evolution toward new business

models (ideally involving licensing or digital content distribution).

Prior experience in

marketing standards or other specialized, content-based products and services is

a strong asset.

Experience with licensing

of content, rights management, digital publishing, or subscription-based

products is an asset.

Demonstrated experience

supervising direct reports and coordinating team activities.

Strong experience in both

strategic and tactical marketing, with a strong digital orientation (including

Generative AI Marketing).

Strong analytical

skills, with the ability to interpret data, analyze market trends and identify

commercial opportunities.

Excellent command of

English. Additional languages are an asset.

Skills

Strategic thinker with

hands-on execution capability.

Excellent presentation,

negotiation and problem-solving capabilities.

Strong leadership,

communication and influencing skills, with experience managing senior-level and

multi-stakeholder relationships.

High cultural awareness and

ability to handle sensitive issues in multicultural environments.

Strong teamwork

orientation, combined with the ability to work independently and pragmatically.

Outstanding multitasking,

prioritization and organizational skills.

Ability to adapt strategies

and plans in dynamic or ambiguous contexts while maintaining progress and

delivering results.

• Identifies and aligns with ISO / CS core values : respect, integrity, collaboration, pushing boundaries, growth mindset.

Deadline for applications : 27 January 2026 EOB