Communication Leader – Mittelland - DE / ENG

Mission

Location : Spreitenbach or Bern / Central Switzerland

Contract : CDI (Permanent), 100%

Starting date : ASAP / February 2026

About Decathlon Switzerland

Since 1976, Decathlon has been on a mission : "Moving People through the Wonders of Sport." In Switzerland, we are a fast-growing team of 1,000 teammates across 51 stores. We believe in autonomy, vitality, and the power of local impact. To strengthen our presence in the Mittelland / German-speaking region , we are looking for a new Communication Leader.

Your mission

In synergy with national campaigns, you will design and implement the most effective communication strategies to guarantee three pillars : raising awareness, attracting visitors, and developing brand preference. Working closely with a Local Digital Activator (LDA), your focus is external : you go outside the store walls to find new prospects and bring them in. You will turn Decathlon from a "reactive" support to a proactive marketing powerhouse in your region.

Your responsibilities

• Always-on regional strategy : Co-construct yearly communication plans with Store Leaders based on regional data (Kantar / Bari). You decide which national operations to amplify and which local activations to create.
• Media and investment management : You are the expert in the marketing mix. You manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries.
• Performance tracking : You are KPI-driven. Your goal is to increase instore traffic (+5%), boost aided awareness (98%), and grow the membership base (+56k opt-ins for the region).
• Knowledge sharing : You will co-author the "Local Communication Book" with your French-speaking counterpart to centralize best practices and ensure store autonomy over time.
• Field presence : You are not just behind a desk. You regularly visit stores in your perimeter to understand local challenges and adapt your plans.

Profil

Your profile

Why join us?

You will join a dynamic team led by our Marketing & Communication Director, Thomas, and work closely with passionate peers. You will have the autonomy to make a real difference in a region where Decathlon’s uniqueness is still waiting to be fully discovered.

Recruitment process

We have designed a 4-step process to ensure that your personality and skills align with our unique culture and the technical demands of the role.