Marketing Manager

The Marketing Manager is responsible for developing and implementing the marketing strategy for the HUGO BOSS brand in alignment with the overall brand direction and objectives as well as in close collaboration with the license partner. This role leads the creation and delivery of all market-ing materials and provides comprehensive toolbox assets to support market execution. The Mar-keting Manager ensures alignment and coordination of marketing activities across all regions on a global level acting as the primary point of contact for regional teams and the addition the role oversees the development deployment and performance tracking of marketing initiatives to ensure consistency effectiveness and strategic impact across all channels.

In this role your main responsibilities will include:

Development of Marketing Materials: Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments

Visual Communication: Oversee the production of all visual communication tools including photos PR imagery advertising visuals and related content

Guidelines and Performance Tracking: Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution

Licensor Coordination: Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand

Go-to-Market (GTM) and 360 Campaigns: Support the development and execution of GTM strategies and integrated 360 marketing plans partnering with key markets to define and implement local marketing strategies

Media Planning: Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI

Social Media Collaboration: Identify and capitalize on social media opportunities across licensor and retailer networks

Regional Alignment: Liaise with regional marketing teams to understand specific market needs challenges and opportunities

Retail Marketing Assets: Oversee the creation and management of displays shop-in-shop concepts and promotional gift sets

Visual Merchandising: Develop and update visual merchandising guidelines for seasonal regional and ad-hoc executions

Training and Knowledge Sharing: Create and maintain central training materials and manage content on the online marketing platform

Event Coordination: Manage the communication and documentation related to events ensuring a best-in-class brand presentation

Stakeholder Management: Serve as the primary point of contact for all regions and the licensor on marketing-related topics

Administrative Support: Handle administrative responsibilities such as purchase orders and other related tasks

Graduate with a Master or a Bachelors Degree in Marketing or Communication you have at least 7 years of experience in a similar position within an international environment (FMCG fashion accessories or related industries).

You are fluent in English and German (French is a plus); and proficient on MS Office especially PowerPoint and Adobe Suite especially Photoshop SAP is a plus.

Agile flexible and team player you have excellent communication and presentation skills. Dynamic proactive self-starter with a can-do attitude you feel comfortable working in a fast-paced environment. Able to multitask you are pragmatic detail oriented structured and have strong organizational skills.

Movado Group Inc. is an equal opportunity employer. It prohibits discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any other legally protected status in accordance with applicable federal state and local laws.