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Industry Brand Manager

Industry Brand Manager

Ecorobotix SAYverdon, CH
Vor 12 Tagen
Stellenbeschreibung

Your misssions :

  • Develop, implement, and monitor comprehensive brand strategies for existing and new products .
  • Develop and define product naming, logos and visual identity in line with general brand identity and trademark strategy and oversee the creation of documentation & content that supports brand messaging.
  • M onitor , improve and secure Ecorobotix ’s trademarks protection .
  • Update, maintain and internally promote our corporate brand identity and guidelines .
  • Lead the brand positioning strategy to differentiate Ecorobotix in the agricultural technology market and ensure a strong, unique value proposition .
  • Conduct market research and analyze consumer insights to identify opportunities for brand growth.
  • Collaborate with the marketing team to plan and execute campaigns that reinforce brand identity and increase awareness in the B2B sector.
  • Ensure brand consistency across all communication channels.
  • Work closely with sales, product management and customer service teams to ensure that all brand touchpoints align with the desired brand image and messaging.
  • Manage relationships with internal stakeholders and external partners ( trademark lawyers etc ) .
  • Monitor brand performance, track brand perception , and provide regular reports to management on brand health and market positioning.
  • Stay updated on industry trends, competitor activities, and relevant technological advancements in the agricultural technology sector.

Your profile :

  • Bachelor’s degree in M arketing , Business, or related fields. A Master’s degree is a plus.
  • Minimum of 3 - 5 years of experience in a brand management or similar role.
  • Extensive experience in B2B hardware & software product marketing , preferable within the agricultur e or any other technology sector.
  • Proven track record of building and managing brands.

    • You have :

  • Strong understanding of brand positioning, market differentiation, and value proposition development.
  • Experience with market research and analysis to drive brand strategy.
  • Experience in using tools such as Adobe Suite, HubSpot, Google Analytics, and social media platforms for marketing purpose .
  • Project management experience in executing marketing and branding campaigns across multiple channels.
  • Familiarity with creating and managing digital content strategies, including work with designers and copywriters.
  • Excellent written and verbal communication skills. Proficiency in English is required ; French, Spanish or German language skills are a plus.

    • Your soft skills :

  • Strong teamwork skills to collaborate with in the marketing team and other departments , e.g. product management and sales .
  • Excellent communication and interpersonal skills to effectively convey brand strategy and work with cross-functional teams.
  • Strategic thinking with the ability to see market trends and adapt brand strategies accordingly.
  • Excellent organizational and project management skills to handle multiple tasks and meet deadlines.

    • Ecorobotix focuses on providing an enjoyable workplace for its employees by offering :

  • Stimulating working conditions (flexibility, working environment, training, etc.)
  • 5 weeks of holidays
  • Advantageous pension fund plan
  • Participation in public transport costs
  • Quarterly team events

    • Starting date : As soon as possible

    Activity rate : 80 / 100%

    Ecorobotix is an equal opportunity employer.

    We look forward to receiving your application and exploring how you can contribute to the success of Ecorobotix!