Product Marketing Manager

Job description

The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision.

The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments.

Key Responsibilities

Market Strategy & Positioning

• Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
• Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for RFID products
• Identify growth opportunities in established and emerging RFID markets (e.g., supply chain, retail, healthcare, automotive)

Product Lifecycle Management and Product Support Package

Go-to-Market Execution

Sales Enablement and Ecosystem Engagement