Global Digital Media Expert

Our client is a recognizable worldwide brand.

Responsibilities :

• Developing and executing digital media plans aimed to enhance the brand visibility and reaching target audiences effectively.
• Working collaboratively with cross-functional teams, to plan global media campaigns that align with the brand's marketing objectives.
• Strategic and innovative planning with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix
• Develop international media strategies in line with brand objectives and market trends
• Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)
• Coordinate with internal teams and markets on the visual planning of global digital media campaigns
• Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
• Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
• Collaborate with the brand international teams to coordinate global and local media campaigns
• Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
• Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts
• Conduct market research and audience analysis to inform media planning decisions
• Stay on top of the latest industry trends, emerging media channels and best practices

Profile :

LI-Hybrid