Digital Marketing Specialist Switzerland

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About the BYD Switzerland Company

BYD Switzerland, a subsidiary of BYD, a global leader in electric vehicles and renewable energy solutions, is seeking a talented Sales Director to join our dynamic team in Baar, ZG. We are committed to advancing sustainable innovation and strengthening our brand presence in the Swiss market.

About the Role

Location: Baar, ZG, Switzerland

Reports to: County Manager Switzerland

Employment Type: Full-time

Responsibilities

Sales Strategy & Execution:

• Develop and implement effective sales strategies for both B2B (business-to-business) and B2C (business-to-consumer) channels.

• Identify key growth opportunities and drive sales initiatives to achieve revenue and market share goals.

• Lead the development of sales forecasts, budgets, and KPIs to monitor and drive performance.

Team Leadership & Management:

• Lead, manage, and mentor the sales team to ensure optimal performance, motivation, and professional growth.

• Provide training and coaching to sales teams on product knowledge, sales tactics, and market trends.

• Foster a collaborative and high-performance culture within the team.

Customer Relationship Management:

• Build and maintain strong relationships with key clients and partners in both B2B and B2C sectors.

• Understand customer needs and market trends to offer tailored solutions that promote customer satisfaction and loyalty.

• Ensure the highest level of customer service is maintained across all sales touchpoints.

Market Analysis & Reporting:

• Analyze market trends, competitor activities, and customer feedback to adjust strategies as necessary.

• Provide regular sales reports to senior management, highlighting achievements, challenges, and opportunities.

• Stay updated on industry developments, regulations, and innovations to ensure BYD’s competitiveness.

Cross-functional Collaboration:

• Work closely with marketing, product, and customer service teams to ensure alignment and support for sales initiatives.

• Coordinate with international sales teams to leverage best practices and global strategies.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).

• Minimum 15 years of experience in sales, with at least 5 years in a leadership role within the automotive industries.

• Proven track record in managing both B2B and B2C sales channels.

• Strong knowledge of the automotive industry, particularly in electric vehicles, is a plus.

• Excellent communication and negotiation skills.

• Ability to analyze data and make data-driven decisions.

• Fluency in German and English is required.