CRM & Customer Lifecycle Manager

Were here to make you feel sexy empowered & UNSTOPPABLE.

Founded in 1984 Tally Weijl has been on a crazy journey to celebrate fashion independence fun love & community for close to 40 years.

Today were present in 35 markets with over 700 stores online presence and 3m fans across social channels.

Show us how #UNSTOPPABLE you are!

CRM & Customer Lifecycle Manager

Location: Basel or Remote

ABOUT THE ROLE

You have a deep understanding of marketing a sharp analytical mindset and the drive to transform insights into action.

You love exploring data identifying patterns segmenting audiences and designing personalised communication that converts. You think both strategically and operationally and you thrive in fast-moving cross-functional environments.

You will be responsible for boosting customer activation retention and lifetime value across all our channels in-store online and app.

Managing and elevating our loyalty program will be a central part of your mission.

WHAT YOU WILL DO

Build customer journeys based on behaviour lifecycle stages and purchase intent

Create automated flows that increase repeat purchase retention and reactivation

Collaborate closely with Digital Marketing Retail and Merchandising to align messaging and offers

Measure performance and clearly present channel impact and insights to management

Manage app communication push notifications preference centres and consent management

Define monthly CRM calendars balancing promotional and brand-driven content

Maintain high standards of data quality and segmentation

Lead a continuous test-and-learn approach to optimise CRM performance

Benchmark CRM best practices and bring fresh innovative ideas

Operate CRM platforms with confidence ensuring both operational excellence and strategic evolution

WHAT YOU BRING

Proven experience in CRM lifecycle marketing or customer retention

Strong analytical skills and ability to convert data into actionable insights

Experience with loyalty programs segmentation and automated flows

Solid understanding of omnichannel traffic drivers (stores e-commerce)

Great communication and storytelling abilities

Structured entrepreneurial and highly proactive mindset

Ability to balance hands-on execution with strategic thinking

Experience with CRM platforms (Salesforce Emarsys Klaviyo etc.) is a plus

Curious collaborative and constantly looking to improve

WHY JOIN US

We offer a creative energetic and fast-paced environment where your ideas matter and your impact is visible.

You will play a key role in shaping how millions of customers experience the TALLY brand.

Would you like to be a part of our fashion story and become a member of the TALLY Family

Then share your talent with us and send your application now to Carlotta Actis Barone