Marketing, Communication & Event Assistant

The HSG START Accelerator is a new launchpad for tech-driven startups in Europe – initiated as a joint project of the University of St.Gallen (HSG), the START Foundation, and the Switzerland Innovation Park East (SIP Ost). Our mission: to make Europe’s best tech startups investor-ready and set them up for growth and international expansion.

We are looking to expand our team! In your role as a Marketing, Communication & Event Assistant, you will be the voice of the accelerator, playing a key role in building our brand, managing our community, and ensuring our mission resonates across the European startup ecosystem.

Tasks

• Take ownership of the operational planning and execution of accelerator events (demo days, community events, partner events) and third-party appearances.
• Coordinate invitations, registrations, logistics, materials, and on-site event support.
• Execute marketing and communications activities across channels (incl. social media, newsletters, website) based on the overall strategy.
• Create, edit, and maintain content and marketing assets (incl. posts, visuals, presentations, event materials).
• Support community communication with startups, partners, and ecosystem.
• Coordinate with partners and support PR and visibility activities.
• Support the team during ongoing program batches with hands-on tasks.

Requirements

• Bachelor or Master degree in Marketing, Business or related field.
• Practical experience in marketing, communications, or event organization is a must.
• Experience with design and content tools is a strong plus.
• Strong writing skills, a creative mindset, and a hands-on attitude.
• Reliable, structured, and able to manage multiple tasks in parallel.
• Native in German, fluent in English.
• Passion for startups, new technologies, and entrepreneurship.

Benefits

• A defining role in building one of Europe’s leading startup accelerator programs.
• Direct access to startups, venture capitals and startup ecosystems across Europe.
• A motivated, dynamic team and an inspiring work environment.
• Deep insights into startups, venture building, and innovation processes.
• Plenty of room for initiative, responsibility, and personal growth.
• A workplace at the intersection of academia, business, and technology.

The HSG START Accelerator is a new European launchpad for tech-driven startups, based in St. Gallen, Switzerland. Founded as a joint initiative of the University of St. Gallen (HSG), the START Foundation, and Switzerland Innovation Park East, we operate at the intersection of academia, entrepreneurship, and cutting-edge technology.

We support ambitious early-stage tech startups on their journey from breakthrough ideas to scalable companies. Our program connects founders with experienced mentors, industry experts, corporate partners, and investors across Europe. By combining structured support, deep ecosystem access, and hands-on collaboration, we help startups make real progress — from sharpening their market strategy to preparing for successful fundraising and international growth.