Sales Area Manager

Role : The Sales Area Manager for the Power Products industry is responsible for driving sales growth, managing customer relationships, and supporting the dealer and distributor network within their assigned territory. This role involves achieving sales targets, identifying new business opportunities, and ensuring customer satisfaction by delivering tailored solutions and support. This role acts as a key representative of the company, working closely with internal teams to execute sales strategies aligned with the company’s goals. This role is ideal for a results-driven and customer-focused professional with a passion for the Power Products industry. The Sales Area Manager will play a critical role in driving growth, building relationships, and ensuring customer satisfaction within their territory. Responsibilities : Sales Target Achievement Achieve and exceed sales targets for the assigned territory through effective planning and execution according to European guidelines and strategy. Develop and implement sales strategies to grow market share and revenue in the Power Product sector. Monitor sales performance regularly and provide accurate forecasts and reports to management. Dealer and Distributor Network Management Build and maintain strong relationships with dealers, distributors, and other sales partners. Support dealers in meeting their sales goals through training, promotional activities, and regular communication. Monitor dealer performance and implement improvement plans where necessary. Identify and onboard new dealers and distributors to enhance market coverage. Business Development Identify new business opportunities, including untapped markets, emerging customer needs, and potential partnerships. Conduct market research to analyse trends, customer preferences, and competitor activities. Develop and present proposals to customers and dealers that align with their needs and the company’s capabilities. Dealer Relationship Management Maintain close relationships with dealers, ensuring their needs are met and addressing any concerns promptly. Act as the primary point of contact for dealers, providing technical and product support when necessary. Regularly visit dealers to strengthen relationships, gather feedback, and identify additional opportunities for growth. Marketing and Promotions Collaborate with the marketing team to plan and execute local promotional campaigns, product launches, and events. Ensure promotional materials and marketing efforts are aligned with the company’s branding and messaging. Represent the company at trade shows, exhibitions, and industry events within the territory. Product Knowledge and Training Develop an in-depth understanding of the company’s Power Products business, including features, benefits, and competitive advantages. Train dealers, distributors, and customers on product usage, maintenance, and best practices. Stay updated on new product launches, market trends, and technological advancements in the industry. Reporting and Analysis Maintain accurate records of sales activities, customer interactions, and market data in the company’s system. Prepare regular reports on sales performance, market trends, and competitor activities for management. Use data-driven insights to recommend adjustments to sales strategies and initiatives. Collaboration with Internal Teams Work closely with product management, marketing, and operations teams to align sales efforts with business objectives. Provide feedback to internal teams on market needs, customer preferences, and product performance. Coordinate with supply chain teams to ensure timely delivery of products to customers and dealers. Area definition : Central Switzerland Skills : Sales Acumen : Proven ability to close deals, manage sales pipelines, and achieve targets. Relationship Building : Strong interpersonal skills to establish and maintain relationships with dealers, distributors, and customers. Industry Knowledge : Familiarity with the Power Products industry, including product categories, customer needs, and market trends. Analytical Skills : Ability to analyse sales data, market trends, and performance metrics to inform decision-making. Communication : Excellent verbal and written communication skills for engaging with stakeholders and delivering presentations. Problem-Solving : Ability to address challenges and develop solutions to meet customer and dealer needs. Self-Motivation : Strong ability to work independently, prioritize tasks, and drive results in a fast-paced environment. Technical Proficiency : Familiarity with CRM tools, Microsoft Office Suite, and other sales-related software. Qualifications Experience : in sales, preferably in the Lawn and Garden industry or related sectors (e.G., agricultural equipment, outdoor products). Technical Skills : Knowledge of Lawn and Garden equipment, tools, or accessories is a strong advantage. Languages : French, English & German / Swiss-German are required. Travel : Willingness to travel extensively within the assigned area to visit customers, dealers, and distributors. Education : Bachelor’s degree in Business Administration, Sales, Marketing, or a related field. Work Environment Location : Field-based role with frequent travel within the assigned territory. Team Structure : Collaborates with marketing, product, and operational teams while working independently in the field. #J-18808-Ljbffr