Tele-Optometry Manager (all genders)

We are looking for a Tele-Optometry Manager who will lead, develop and scale the Tele-Optometry services across the VisilabGroup (Visilab, Kochoptik, McOptic). This role is responsible for team leadership, service quality, strategic development, cross-functional alignment, and the continuous expansion of tele-optometry within the Swiss optical retail environment.

You will act as the ambassador and key driver of Tele-Optometry, ensuring operational excellence, strong performance, high-quality customer experience, and sustainable growth.

Main responsibilities :

• Leadership & Team Management
• Lead, develop and mentor the growing Teleoptometrist team (performance management, coaching, objective setting).
• Managing hybrid employees store / teleoptometry and freelancer / teleoptometry.
• Ensure strong professional standards, clinical quality, and adherence to all legal requirements (GesBG, cantonal health laws).
• Create a culture of collaboration, accountability, and customer-centricity.
• Plan workforce needs and optimize scheduling to ensure coverage and capacity.
• Support team members in complex clinical cases and act as escalation point.
• Professional & Clinical Responsibilities
• Perform virtual (and in-person) eye examinations to maintain credibility, service insight, and clinical excellence.
• Ensure high quality and safety in all tele-optometry processes.
• Oversee systematic referrals to ophthalmologists in case of abnormalities.
• Monitor clinical KPIs and proactively address deviations.
• Maintain up-to-date knowledge of legal frameworks, clinical guidelines, and technological developments.
• Training & Development
• Define, develop, and maintain the training framework for Teleoptometrists and store teams.
• Oversee the creation of guidelines, SOPs???, and educational content.
• Ensure consistent onboarding, skills development, and upskilling of the team.
• Provide coaching to store teams to increase tele-optometry readiness and competence.
• Store & Business Support
• Act as the main ambassador for Tele-Optometry across all stores (Visilab, Kochoptik, McOptic).
• Strengthen relationships with Store Managers, Area Sales Managers and IT.
• Drive store engagement, service adoption, and booking volume.
• Conduct store visits and on-site presence days to support teams and improve collaboration.
• Monitor store-level KPIs (capacity, appointments, exam volumes, conversion).
• Identify underperforming stores and implement improvement measures together with field leadership.
• Strategy, Processes & Optimization
• Shape and implement the strategic roadmap for Tele-Optometry and future tele-health services.
• Identify opportunities for improvements in systems, tools, workflows, and processes.
• Lead or contribute to cross-functional projects (IT, Retail, Clinical, Training, Marketing).
• Optimize appointment management processes for maximum capacity utilization.
• Ensure alignment with VG Management and provide strategic recommendations.
• Reporting, Analytics & Interfaces
• Deliver regular reporting on KPIs, capacity, performance, service quality, customer satisfaction.
• Present insights and recommendations to leadership teams.

Ensure strong interfaces to :

Main requirements :

Analytical mindset with the ability to interpret and act on KPIs.

Likely Weekly Schedule (will evolve as team grows)

40% Clinical Work & Eye Exams

20% Team Management & Leadership

20% Reporting, Analysis & Strategic Planning

20% Communication, Influencing, Project & Process Management