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Senior Manager, Market Research & Competitive Insights
Senior Manager, Market Research & Competitive InsightsBlueprint Medicines, a Sanofi company • Zug, Zug, Switzerland
Senior Manager, Market Research & Competitive Insights

Senior Manager, Market Research & Competitive Insights

Blueprint Medicines, a Sanofi company • Zug, Zug, Switzerland
Vor 5 Tagen
Stellenbeschreibung

Location(s) : Zug Switzerland

Level of position : Senior Manager

Position type : Office-based in alignment with BlueFlex model

How will your role help us transform hope into reality

The Senior Manager Intl Market Research & Competitive Insights leads market research and competitive intelligence activities across Blueprint Medicines International Direct Markets (EU4UK and select Western European countries). This role focuses primarily on AYVAKYT in systemic mastocytosis andmayexpand to support future allergy andinflammationpipeline assets.

As a strategic partner to InternationalCommercial Medical Access and Country Commercial teams this role delivers actionable insights that shape commercial strategy and guide decisionmaking

What will you do

Market research : Market & Customer Insights(70%)

  • Own the International market research plan;identifyinsight gaps and prioritize studies to address key business needs.
  • Design lead and execute qualitative and quantitative research across the product lifecycle with emphasis on AYVAKYT and future pipeline assets.
  • Translate data into clear actionable insights and recommendations; deliver compelling narratives for senior stakeholders.
  • Synthesize primary research secondary data and internal knowledge toprovidean integrated view of market opportunities customer needs and risks.
  • Partner closely with International Marketing Medical Affairs Market Access and country commercial teams to guide strategy and brand planning.
  • Manage external vendors ensuring highqualitymethodologytimelydelivery and strong value for investment; oversee MR budgets.
  • Ensure all market research activitiescomply withinternal SOPs regulatory standards and industryguidelines.

Competitive Intelligence(30%)

  • Lead the International competitive intelligence (CI) framework and processes ensuring systematic collection and dissemination of competitive insights from countries and field teams.
  • Own key competitive topics business questions and monitoring priorities across the portfolio aligned with Commercial Medical and Access stakeholders.
  • Manage CI vendors; overseetimely highquality delivery of landscape assessments opportunity evaluations TPP comparisons and ad hoc analyses.
  • Provide continuous competitive updates including signals from congresses regulatory milestones and clinical data releases. Support situational analyses and strategic planning cycles with an objective market viewpoint.
  • Ensure CI activities follow all compliance and regulatory requirements.
  • What minimum qualifications do we require

  • Bachelors degreerequired;Masterspreferred (Marketing Market Research Analytics Life Sciences or related field).
  • 7 years of pharmaceutical / biotech experience or relevant agency experiencein market research or competitive intelligence ideally across international markets.
  • Strongexpertisein qualitative and quantitative research methodologies and triangulation of multiple data sources.
  • Experience with product launches in rare diseases and / or immunology / allergy preferred.
  • Experience managing vendors budgets and complex insight programs.
  • Understanding ofpharmaceutical development commercialization and competitive dynamics.
  • Fluency in English required; additional European languages are a plus
  • What additional qualifications will make you a stronger candidate

  • Strong analytical thinking withabilityto define insight needs and translate them into clear research deliverables.
  • Excellent communication and presentation skills; able to influence senior stakeholders with concise insightled narratives.
  • Highly organized with strong project management capabilities; comfortable navigating ambiguity and managing multiple priorities in a fastmoving environment.
  • Ability to collaborate effectively in a matrixed multicultural setting and build trusted partnerships across functions and geographies.
  • Demonstrated strategic agility scenariothinking and problemsolving mindset.
  • Embodies Blueprint Medicines core values : Patients First Trust Optimism and Thoughtfulness.
  • Why Blueprint

    At Blueprint Medicines we achieve impactful results because of our global crew of compassionate innovators the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights which drives our success.

    This is the place where the extraordinary becomes reality and you could be part of it.

    Patients are waiting. Are you ready to make the leap

    Blueprint Medicines a Sanofi company is a global biopharmaceutical company that seeks to improve and extend patients lives by solving important medical problems with a focus on allergy / inflammation and oncology / hematology. Our approach begins by targeting the root causes of disease using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success leveraging our established research development and commercial capability and infrastructure we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information visit and follow us on X (formerly Twitter; @BlueprintMeds) and LinkedIn .

  • Blueflex is our operating model which optimizes culture productivity & flexibility by maximizing the critical strengths of in-person work with the benefits of added flexibility. Blueflex allows for mix of in-office and remote work enables flexibility to meet individual and business needs and makes effective use of our facilities and resources. It is a culture enhancer.
  • Required Experience :

    Senior Manager

    Key Skills

    Qualtrics,Quantitative Research,Spss,Data Collection,Microsoft Powerpoint,Research Experience,Survey Design,Qualitative Research,Market Research,Merchandising,Customer relationship management,Data Analysis Skills

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Senior Manager Market Research Competitive Insights • Zug, Zug, Switzerland

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