Digital & Brand Public Relations Specialist Z-EUR

Digital & Brand Public Relations Specialist Z-EUR

What we offer at Nestlé

Exciting opportunities to develop your career your way; across different brands, businesses, functions, and regions.

Flexible working arrangements - facilitating creativity and collaboration.

A culture of respect, with diversity, equity and inclusion at its core. Learn more here.

Position Summary

As a Digital & Brand PR Specialist Zone EUR and part of the Z‑EUR Corporate Communications team, you will be responsible for shaping Digital Communications & Brand PR strategies and tactics that elevate Nestlé’s corporate and brand reputation in the digital space, ultimately supporting markets to execute these. In this position, you will work closely with brand owners and Sustainability, you will develop storytelling that connects business priorities with consumer relevance, enhances brand credibility, and amplifies Nestlé’s voice across earned and owned digital Corporate channels through data‑driven influence, content, and creative partnerships. You will be part of the Z‑EUR Corporate Communications team based in Vevey, which, together with Government Relations and Sustainability Engagement team located in Brussels, forms the Z‑EUR Corporate Affairs team.

A Day in the Life of a Digital & Brand PR Specialist Zone EUR

• Lead, develop, and implement Z‑EUR digital communication plans that support the "Healthier Eating" strategy and reinforce the narrative of the corporate brand
• Set direction for development, content and activation of Z‑EUR corporate channels (e.g. social media, search)
• Co‑create, and launch Z‑EUR (digital) campaigns and initiatives around Z‑EUR key brands, strategic growth platforms (Z‑EUR and markets), and implement Global Corporate Communications Campaigns with Z‑EUR markets
• Monitor and report on Z‑EUR corporate digital communication performance metrics
• Own corporate social media community management
• Support and advise markets on digital comms / brand PR topics and Z‑EUR / global campaigns, improving ways of working and uplifting their digital PR capabilities
• Act together with Media Relations and Internal Communications to create successful, impactful Z‑EUR communications events together with Corporate Marketing
• Collaborate closely with corporate and brand teams to ensure consistent messaging and integrated efforts.

What will make you successful

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowering people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.

Be a force for good. Join Nestlé and visit us on www.nestle.com.

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