As Head of Growth , you are directly responsible for how many bikes we sell — this is your North Star. You will own the volume growth target (e.g., +20% in 2025) and develop the strategy and execution plan to get us there.
You are not just leading marketing or sales — you are owning the entire growth engine , across performance marketing, branding, website UX, A / B testing, CRM, sales process optimization, and new business initiatives.
You report directly to the CEO and are part of the executive leadership team . Your job is to ask and answer and execute the most important commercial question in the company :
“How do we sell more bikes next quarter, next year, and beyond?”
Tasks
Your Core Responsibilities
- Own and hit the purchase targets : You are accountable for the number of bikes sold — across online, showroom, and other channels.
- Define the growth strategy : You create a commercial roadmap for the next 12–24 months and drive it across the business.
- Run and scale performance marketing : You manage our Meta, Google, and other digital campaigns with clear ROI targets.
- Continuously improve website conversion : You work closely with design and tech to optimize our website UX via A / B tests and CRO.
- Develop new channels and initiatives : Whether it’s referral programs, partnerships, influencers, or new product categories — you test, validate, and scale.
- Build and lead your team : You lead a multidisciplinary team across marketing, design / UX, and sales operations — with a clear focus on delivering commercial outcomes.
- Use data to drive decisions : You define, track, and report on KPIs (purchases, CAC, ROAS, conversion rates, etc.) and translate insights into action.
Requirements
Have 7+ years of experience in growth, performance marketing, commercial strategy, or ecommerce leadership — ideally in a high-growth B2C / D2C environment.Have end-to-end ownership of commercial performance — from acquisition to purchase.Think in numbers : CAC, LTV, ROAS, SQLs, CVR — and use data to drive strategic bets.Know how to lead cross-functional growth : you’ve run teams that blend marketing, UX, and sales execution.Are a builder at heart : you're not here to run a playbook — you're here to write the next one.Are excited by autonomy and accountability : you want a leadership seat, not just a management title.Benefits
Impact : You’ll be the commercial architect of one of Switzerland’s fastest-growing e-bike companies.Autonomy : You get to shape your team, your budget, and your strategy — and actually execute it.Leadership : You report directly to the CEO and help steer the company at the executive level.Growth : We’re already performing — you’ll get the tools and support to scale us further.Über uns :
Bei MyBikePlan revolutionieren wir das Online-Shopping, indem wir hochwertige Produkte mit einem 0%-Finanzierungsmodell anbieten. Wir glauben daran, Premium-Produkte für jeden zugänglich zu machen, mit unseren flexiblen Zahlungsplänen. Ob es sich um ein E-Bike ab CHF 52 pro Monat oder ein Sofa von MySofaPlan ab CHF 42 pro Monat handelt – unsere Kunden können selbst entscheiden, wie sie zahlen möchten, mit Optionen von Anzahlung bis zu Laufzeiten von 6 bis 48 Monaten.
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