Student Marketeer – Hochschule Luzern

Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - competently answering any questions from consumers. Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university. Create a strong network, establishing and maintaining relationships with key local individuals. Drive the brand engagement on your Social Media handles via authentic content. Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts. Ensure perfect execution of defined store standards.
• Deliver executional excellence and show love for the details in all areas of your role. Share ideas and collaborate with the team through regular face-to-face and online interaction. Plan & report your activities via the dedicated online platform in a timely manner and with accuracy. Contribute to develop the Red Bull media business by providing local insights, trends and overall opportunities.
• Passionate about the Red Bull brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with thorough understanding of the collegiate landscape, city & region, including behind-the-scenes activities & hot-spots.
• Highly approachable and social with the ability to relate to different people on many occasions.
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work & studies and ideally available to work some evenings and weekends.
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
• Connected with a diverse range of influential groups and individuals on campus.
• Travel 20-30%

THE TEAM

Red Bull Student Marketeer: Give wings to your career!

As a Student Marketeer, your job is to create and execute smart sales & marketing plans to build the Red Bull brand within the student community and beyond.

Student Marketeer – Hochschule Luzern

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: