We are seeking a highly analytical and detail-oriented Field Brand Integrity Evaluator to ensure our stores consistently represent the brand’s identity and values. The evaluator will assess brand compliance, gather and analyze store data, develop action plans, and follow up on improvement areas. This role is pivotal in maintaining high standards and supporting growth across owned and licensed stores.
CORE JOB RESPONSIBILITIES
In-Depth Store Evaluations
- Perform comprehensive on-site evaluations to verify adherence to brand guidelines, including store design, product display, and customer service
- Assess alignment with brand identity and document any variances or areas needing improvement
Data Collection & Analysis
Collect, interpret, and report data on store performance, customer feedback, and brand compliance metricsUse data analytics tools to track trends, measure brand integrity, and identify key areas for improvementCreate and maintain store performance dashboards, providing regular insights to the Brand Integrity ManagerAction Plan Implementation
Collaborate with store managers to develop action plans based on findings, prioritizing critical improvements for immediate impactBe responsible for developing and executing visual merchandising strategies to drive sales for the Company. He / She also manage relationships with suppliers and vendors, analyze trends, develop promotions and marketing plans, and oversee stock levelsSet clear goals, deadlines, and performance measures for each action planFollow-Up and Accountability
Conduct follow-up evaluations to assess progress on action plans, providing additional guidance and resources as neededPrepare and submit monthly summaries on store performance, compliance, and improvement progressBusiness Growth Opportunities
Analyze store-specific opportunities for new product categories, services, or localized marketingMonitor competitor activities and market trends to suggest enhancements in customer experience and operational efficiencyStore Relationships
Act as a brand ambassador, fostering productive relationships with store teamsProvide coaching on brand standards and reinforce best practicesRequirements
3+ years in retail, brand integrity, visual merchandising, field evaluation, or quality assuranceExperience in data analysis, reporting, and use of analytics tools (e.g., Excel, Tableau)Strong analytical and problem-solving skills, with the ability to interpret and act on data insightsEffective communicator with an ability to build rapport and provide constructive feedbackProficiency in analytics software and reporting tools; experience with performance tracking platforms is a plusSelf-starter with excellent organizational and time-management skillsBachelor’s degree in Business, Marketing, Retail Management, or a related field preferredUp to 80% travel, with flexibility for weekends or peak retail periodsBenefits
An International, fresh and dynamic working environmentBalance between work and personal life : Smart Working (Hybrid work model) and Time flexibility;Physical & Mental Health programs, sustainable projects and workshop promoted by Guess CommunityArts, sports and social events outside the office, thanks to our Guess Fun activities!Training & Development platform and pathsDiscount on our products both online and in storesDon’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!
