Talent.com
On Head of Web Analytics
On Head of Web AnalyticsOn • Zurich
On Head of Web Analytics

On Head of Web Analytics

On • Zurich
Vor 30+ Tagen
Stellenbeschreibung

Job Details

Shape the digital measurement strategy that powers our Direct-to-Consumer (DTC) growth.

As the Head of Web Analytics, you’ll lead a diverse team responsible for defining, capturing, and interpreting the data behind every digital interaction, across marketing channels, web, app, and emerging digital touchpoints. Turning insights into action that optimizes customer experience, conversion, and engagement.

You’ll collaborate with Product, UX, Engineering, Marketing, and CRM teams to ensure our analytics foundation not only enables precise measurement today, but also evolves to meet the next generation of commerce - agentic, conversational, and AI-driven.

Your Mission

Strategy & Leadership

  • Define and execute a holistic digital analytics vision that connects web, app, and omnichannel experiences into a single customer journey view.
  • Lead, mentor, and empower a high-performing team of analysts and implementation specialists focused on digital performance, experimentation, and experience optimization.
  • Guide the evolution from channel-specific reporting to customer-centric, journey-based analytics, enabling end-to-end visibility from discovery to conversion and retention, including online-offline and marketplace journeys.
  • Serve as a trusted partner to Product and Experience teams, influencing strategic priorities through data-driven insight.
  • Build frameworks that anticipate and measure emerging behaviors such as conversational commerce, AI-driven personalization, and autonomous shopping assistants.

Cross-Channel Measurement & Data Quality

  • Develop and maintain unified data models linking Marketing, Web, App, and CRM identifiers to enable seamless tracking and attribution.
  • Oversee governance and implementation of analytics tools (e.g., GA4, Amplitude, Adjust, Segment), ensuring consistent taxonomy and event standards across platforms.
  • Partner with Data Engineering to ensure reliability, scalability, and accessibility of digital data across the MarTech ecosystem.
  • Foster a culture of measurement excellence, ensuring every digital touchpoint is measurable, comparable, and actionable.
  • Experimentation & Optimization

  • Ensure experimentation and personalization initiatives across web and app are supported by statistically rigorous test design, measurement, and analysis.
  • Build and maintain a unified experimentation framework and roadmap that enables consistent tracking across product releases, feature rollouts, and marketing initiatives.
  • Embed a collaborative test-and-learn culture that drives continuous improvement in digital experience and conversion.
  • Explore AI-powered experimentation methods (e.g., adaptive learning models, automated test generation) to accelerate discovery and optimization.
  • Future-Proofing & Innovation

  • Anticipate the evolution of digital behavior, from agentic commerce to conversational interfaces (chat, voice, and embedded assistants).
  • Define the measurement frameworks and KPIs that help the business understand and optimize new modes of interaction (e.g., chatbots, digital concierges, AI-driven recommendations).
  • Partner with Data Science and Product Innovation to pilot analytics integrations for next-generation shopping experiences.
  • Guide the analytics roadmap to ensure readiness for a privacy-first, cookie-less, and AI-assisted ecosystem.
  • Insights & Communication

  • Translate complex digital data into clear, actionable insights for leadership and cross-functional teams.
  • Build accessible, self-service dashboards that empower others to make informed, data-driven decisions.
  • Provide deep-dive analyses into friction points, funnel performance, and engagement patterns to guide prioritization.
  • Collaborate with CRM, Marketing, and Retail teams to connect digital performance to customer lifetime value and overall business impact.
  • Your Story

  • 8+ years of experience in digital analytics, web / app measurement, or experimentation - ideally in eCommerce or digital retail.
  • Proven experience leading analytics teams with diverse technical and strategic profiles.
  • Expertise in cross-platform analytics, attribution modeling, and journey analysis.
  • Hands-on experience with GA4, Tag Manager, Amplitude, Adjust, and data visualization tools such as Looker or Tableau.
  • Strong understanding of data layers, event schemas, and tagging architecture.
  • Curiosity and adaptability for emerging areas like conversational commerce, AI-based personalization, and privacy-centric analytics.
  • Excellent communication and storytelling skills, able to bridge technical detail with strategic clarity.
  • Commitment to working inclusively and collaboratively in a global, cross-functional environment.
  • Preferred Tools & Skills

  • GA4, Google Tag Manager, Amplitude, Adjust, Clarisights
  • Segment, BigQuery, dbt, Looker
  • Amplitude Experiment or similar
  • Familiarity with LLM-powered analytics and conversational interfaces (e.g., ChatGPT, Perplexity, Voice AI)
  • SQL, Python / R (a plus)
  • Meet The Team

    As you might expect from the fastest-growing sportswear brand, the Digital Team at On is a unique place to be. This team of entrepreneurs is used to dynamic turnaround times and ambitious targets. From engineers to designers, data analysts to digital marketing specialists, they create winning digital products and campaigns that run the length of the purchase funnel.

    Our shared mission? To ignite the human spirit through movement.

    What We Offer

    On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

    On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

    Jobalert für diese Suche erstellen

    Head Of • Zurich

    Ähnliche Stellenangebote
    Head of Facility Operations (m / w / d) 100% in Schaffhausen

    Head of Facility Operations (m / w / d) 100% in Schaffhausen

    Manpower Switzerland • Schaffhausen
    Mit Standorten in der ganzen Schweiz unterstützen wir unsere Kunden, um deren Aufträge und Projekte erfolgreich zu realisieren. Für ein international führendes Unternehmen mit hoher Innovationskraft...Mehr anzeigen
    Zuletzt aktualisiert: vor 16 Tagen • Gesponsert
    Earn money testing apps - Remote

    Earn money testing apps - Remote

    WhatJobs • Guntmadingen, Schweiz
    Homeoffice
    Get paid for testing apps, games and surveys.Almedia runs a dynamic platform where users earn money online by completing tasks, playing games, and filling out surveys. Since our launch 5 years ago, ...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen • Gesponsert
    Business Development Manager - Web3 Infrastructure

    Business Development Manager - Web3 Infrastructure

    Gelato • Zug, ZG, CH
    Homeoffice
    Quick Apply
    Whether you’re launching a blockchain, building smart wallets, or enabling gasless transactions, Gelato gives developers the tools to create seamless onchain experiences. It’s the infrastructure beh...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Full Stack Engineer (Front-End Focus)- DeFi

    Full Stack Engineer (Front-End Focus)- DeFi

    Arrakis Finance • Zug, ZG, CH
    Quick Apply
    Arrakis aims to disrupt the current market-making industry by providing the infrastructure to enable every project in the world that wants to launch a token to benefit from non-custodial, trust-les...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Head of Customer Success and Delivery

    Head of Customer Success and Delivery

    LimeFlight • Zürich, ZH, CH
    We are on a mission to contribute to a.Every role in our company is a direct contributor to this vision—and as our.Head of Customer Success and Delivery. You will report directly to our.Own customer...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Chief Technology Officer

    Chief Technology Officer

    Omnia • Zürich, Zurich, Switzerland
    Homeoffice
    Quick Apply
    AI platform that will redefine enterprise human capital.We are an early-stage startup seeking a visionary leader (ETH / EPFL preferred) to architect our system and culture from scratch in return for ...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Head of IT – Shape the Future of Asset Management

    Head of IT – Shape the Future of Asset Management

    kessler.vogler gmbh • Winterthur, CH
    Für unsere Kundin, ein führendes Unternehmen im Asset Management, welches Technologie als echten Wettbewerbsvorteil begreift, sind wir im Rahmen einer Nachfolgeplanung auf der Suche nach einer visi...Mehr anzeigen
    Zuletzt aktualisiert: vor 7 Tagen • Gesponsert
    RevOps Head

    RevOps Head

    HR Force International • Zürich, ZH, CH
    Homeoffice
    Quick Apply
    We are seeking an experienced Head of Revenue Operations (RevOps) with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Senior Full Stack Web-Developer (PHP, Laravel, vue.js) - Remote - Freelance - German Speaking

    Senior Full Stack Web-Developer (PHP, Laravel, vue.js) - Remote - Freelance - German Speaking

    S. Med • Zürich, Zurich, Switzerland
    Homeoffice
    Quick Apply
    Wir suchen einen erfahrenen Senior Full Stack Developer mit fundierten Kenntnissen in PHP, Laravel und vue.Du bist verantwortlich für die Entwicklung und Wartung moderner Webanwendungen und arbeite...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Head of Risk

    Head of Risk

    Wallee • Winterthur, ZH, CH
    Quick Apply
    Wallee Group is a leader in delivering advanced payment solutions, focusing on providing robust, scalable, and secure systems across multiple domains. We are dedicated to enhancing customer experien...Mehr anzeigen
    Zuletzt aktualisiert: vor 17 Tagen
    SEO Specialist

    SEO Specialist

    RM Staffing B.V. • Zürich, ZH, CH
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Head of AI (R&D) (100% remote)

    Head of AI (R&D) (100% remote)

    Tether Operations Limited • Zürich, ZH, CH
    Homeoffice
    Join Tether and Shape the Future of Digital Finance.At Tether, we’re not just building products, we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from ex...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Senior Full Stack Engineer

    Senior Full Stack Engineer

    Gelato • Zug, ZG, CH
    Homeoffice
    Quick Apply
    Gelato is the Onchain Cloud Platform powering the most ambitious teams in crypto to build the next generation of Web3 applications. Whether you’re launching a blockchain, building smart wallets, or ...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Head Global Quality Digital Health and Artificial Intelligence Compliance

    Head Global Quality Digital Health and Artificial Intelligence Compliance

    WhatJobs • Zürich, Zürich, Schweiz
    Head Global Quality Digital Health and Artificial Intelligence Compliance (Open).By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and th...Mehr anzeigen
    Zuletzt aktualisiert: vor 1 Tag • Gesponsert
    Head of Crypto ATM Operations

    Head of Crypto ATM Operations

    Vardex Suisse AG • Baar | Schweiz, Zug, Switzerland
    Quick Apply
    Värdex is dedicated to making cryptocurrencies simple and accessible for everyone.Established in 2017, the company is dedicated to simplifying access to crypto-assets through secure, compliant, and...Mehr anzeigen
    Zuletzt aktualisiert: vor 26 Tagen
    Head of IT (w / m)

    Head of IT (w / m)

    Roy C. Hitchman Executive Search AG • Altendorf, Schwyz, Switzerland
    Quick Apply
    Das Unternehmen entwickelt digitale Zahlungs- und Finanzlösungen und befindet sich im strukturierten Aufbau – mit dem Ziel, regulatorische Exzellenz, operative Effizienz und technologische Innovati...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Product Designer (Web3)

    Product Designer (Web3)

    Arrakis Finance • Zug, ZG, CH
    Quick Apply
    Arrakis aims to disrupt the current market-making industry by providing the infrastructure to enable every project in the world that wants to launch a token to benefit from non-custodial, trust-les...Mehr anzeigen
    Zuletzt aktualisiert: vor über 30 Tagen
    Head Marketing

    Head Marketing

    Amundi Alpha Associates AG • Zurich, Switzerland
    Amundi Alpha Associates is a private equity, private debt and infrastructure manager and advisor based in Zurich, Switzerland with EUR 21b AuM. We are a diverse and international team of 80 professi...Mehr anzeigen
    Zuletzt aktualisiert: vor 8 Tagen • Gesponsert