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Social Media Expert

Social Media Expert

LHHNeuchâtel, Neuchâtel, Switzerland
Vor 22 Tagen
Anstellungsart
  • Unbefristet
Stellenbeschreibung

Our client is a recognizable brand in the luxury industry

RESPONSIBILITIES

The Social Media Expert will be responsible for strengthening the brand’s digital presence through strategic social media campaigns and digital activations.

  • Collaborate closely with the Marketing team to develop and execute 360-degree digital campaigns
  • Establish and manage a structured content calendar , ensuring alignment with the global marketing strategy
  • Utilize social media management tools to schedule, monitor, and optimize daily posts
  • Enhance brand visibility across all digital platforms, ensuring consistency in tone and messaging
  • Effectively coordinate cross-market projects , particularly in key regions
  • Lead live event activations , maximizing audience engagement through digital storytelling
  • Develop and implement social media campaigns guided by data-driven KPIs
  • Act as the primary liaison between internal teams and external creative agencies (video production, photography, motion design, etc.)
  • Deliver detailed reports and insights on social media campaign performance
  • Analyze campaign effectiveness, extract actionable insights , and identify areas for optimization
  • Keep track of emerging digital and social media trends , identifying innovative opportunities for the brand

YOUR PROFILE

  • Minimum 3 years of experience in digital communication within the luxury sector
  • Prior experience in a digital agency is an asset
  • Strong passion for the luxury industry and digital innovation
  • Expertise in managing both organic and paid social media campaigns
  • Experience working with Asian social media platforms (WeChat, Weibo, Douyin, LINE, etc.)
  • Analytical mindset , capable of interpreting data ecosystems and transforming them into strategic actions
  • Ability to create compelling brand content tailored for different platforms and audiences
  • Bachelor’s degree in Communication, Marketing, or a related field
  • Excellent organizational skills , with the ability to manage multiple projects and meet tight deadlines
  • Creativity and adaptability, with a collaborative and team-oriented mindset
  • Proficiency in Sprinklr (or similar social media listening and content management systems)
  • Strong proficiency in PowerPoint and Excel ; familiarity with Adobe Creative Suite is a plus
  • Fluent in English and French
  • LI-Hybrid