Brand Manager

JOB DESCRIPTION :

The opportunity : Brand Manager

This position works out of our Abbott Diabetes Care division Baar location in Switzerland.

Job Description

1. Primary Objective of Position

To develop marketing strategies using all elements of the marketing mix including brand development with the aim of increasing sales.

Have a broad and deep product knowledge and be responsible for product trainings as appropriate.

2. Major Accountabilities

To localize global / EMEAP marketing strategy to match the position of the brand in Switzerland and maximise brand potential.

Input into developing plan to market product through the promotional campaigns utilising the full marketing mix as appropriate.

Develop or localize multichannel marketing projects in accordance with relevant functions.

Budget planning and tracking for ensuring promotional campaigns are within agreed spending limits and A&P reporting is accurate incl. accruals for owned projects.

Assist in preparing plan LBE and LRP & S&OP as required.

Liaising closely and influencing the sales management brand team and sales team to ensure promotional campaigns are developed on strategy and executed effectively.

Prepare organize and conduct trainings to ensure sales teams are well trained and able to execute strategies effectively.

Liaising closely with all support functions (including Medical Regulatory Customer Services Manufacturing External Agencies and Global / EMEA Marketing).

Collating Competitor Intelligence from the market.

Reporting Marketing KPIs as deemed necessary by the ACH management team and Global / EMEAP Marketing.

Analyze KPIs to optimize campaigns and spendings / ROI

Creating or localizing marketing material : ensure marketing material is developed approved and produced according to branding guidelines and approval processes.

Collaborating with external vendors and stakeholders regarding quotes negotiations contracts POs.

Working with relevant leaders and managers as well as peers to create and track in-country marketing plans and to communicate to the commercial organisation as appropirate.

Ensures that all activities are performed in compliance with quality system requirements.

3. Education

University degree in Marketing or Business or relevant experience

Languages : German (fluent) French (Good) English (good). Italian as a big plus.

4. Background EXPERIENCE REQUIRED :

At least 5 years Pharmaceutical and / or Medical Device Industry experience

Minimum 3 years in Marketing and / or Sales including working with advertising / creative agencies

Experience of working with MS Office

Do you like the sound of this job and think youve got what it takes Then send us your CV today. We look forward to receiving your application as pdf .

(If you want to upload several documents dont save in between uploading them to be able to do so. Once you save your uploads you will not be able to add more documents)

The base pay for this position is

N / A

In specific locations the pay range may vary from the range posted.

JOB FAMILY : Product Management

DIVISION : ADC Diabetes Care

LOCATION : Switzerland >

Baar : Neuhofstrasse 23

ADDITIONAL LOCATIONS :

WORK SHIFT :

Standard

TRAVEL : No

MEDICAL SURVEILLANCE :

Not Applicable

SIGNIFICANT WORK ACTIVITIES :

Not Applicable

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1