Brand Manager Gastroenterology

As a Brand Manager in AbbVie Gastroenterology Team you enrich the patient / -and HCP experience by working closely with the IFT while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups.

• Lead development & propose Marketing inputs to the Brand Plan with a patient-centric focus in IBD.
• Lead the tactical design and implementation of Marketing initiatives to include :
• Innovative tactics to deliver holistic solutions
• Multi-channel opportunities to strengthen campaigns
• Multi-stakeholder initiatives
• Interactive and customized content for CLM
• Ensure a Brand Story is defined and consistently used / referenced by the Brand and In-Field Teams.
• Bring the Brand Story to life through Marketing materials and campaigns.
• Coordinate market research and insights collection to inform the Patient Journey.
• Synthesize cross-stakeholder insights to form a Marketing perspective on Brand issues competitive positioning and market dynamics.
• Provide input to forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities.
• Lead efforts to strengthen Brand Team insights through digital listening and new channel research.
• Optimize channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels.
• Play an active role with the IFT managing the CLM process and overseeing implementation of CLM activities.
• Develop segment profiles and drive development of customized materials to each target segments.
• Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits).
• Leverage strong analytical skills.
• Identify where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations.
• Play and active role as member of the Brand Team.
• Share best practices with peers locally and globally.
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements including Ethics Compliance and Code of Business conduct procedures and protocols.

Qualifications :

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more :

Work :

No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Experience : years

Vacancy : 1