Brand Manager - Biotech - GER/ENG C1 (m/w/d)
Reporting to the Chief Marketing Officer your main missions will be to :
- Manage a portfolio of marketed products and will drive the launch of a new product in 2025
- Plan, execute and control marketing activities for the products in the different disease areas (including market research, identification of target audiences, pre-marketing activities)
- Synchronize all internal and external stakeholders through the 'Go To Launch Plan'
- Identify, evaluate and propose actions that can help inform and influence the strategic brand plan
- Provide benchmark on competition and market insights from the field force
- Develop new and existing relationships with HCPs through regular outreach and education activities (HCP visits, and conference participation)
- Develop HCP-and patient-directed promotional and educational material, disease awareness material in strong collaboration with the medical department
- Develop events aligned with local needs and provide strategic guidance
- Establish and maintain a network including contacts to relevant opinion leaders by participating at Congresses and organizing events
- Maintain permanent interactions between Marketing and Sales to ensure sales teams get all materials on time
- Update the brand plans 'Existing portfolio' and finalize the 'Go To Launch' plans new products
- You hold a bachelor's degree in marketing, economics, medical science., or bio-medical science
- You have at least four years of experience in a marketing role including consumer insights, product launches and brand activities within the biotech or pharma industry
- You ideally have a previous experience within the Swiss market
- A field experience (Rep, KAM, MSL) would be an asset
- You have German and English C1 level. French is a plus
- You are able to interact and establish long term relationship with healthcare professionals and key opinion leaders
- You are a team player with strong analytical and communication skills
Join a dynamic team, in a fast decision making company
Hybrid work set up possible
Brand Manager - Biotech - GER/ENG C1 (m/w/d)
You have German and English C1 level. You have at least four years of experience in a marketing role including consumer insights, product launches and brand activities within the biotech or pharma industry. Identify, evaluate and propose actions that can help inform and influence the strategic brand...
Brand Manager - Biotech - GER/ENG C1 (m/w/d)
You have German and English C1 level. You have at least four years of experience in a marketing role including consumer insights, product launches and brand activities within the biotech or pharma industry. Identify, evaluate and propose actions that can help inform and influence the strategic brand...
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