Sr. Director, Marketing, Burger King, EMEA

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our opportunity :

Burger King is creating a senior leadership role to bring together Brand Marketing, Communications, Media & Innovation. The Sr. Director of Marketing, Burger King, EMEA will be the strategic and creative leader responsible for elevating Burger King's brand expression across the region. This leader partners closely with Burger King’s franchisee CMOs across EMEA, International brand teams, and cross-functional stakeholders to drive a consistent, modern, culturally relevant brand agenda with particular emphasis on great tasting food, social-first storytelling, and integrated communication planning.

You will oversee a cross-functional team spanning Innovation, Communications, Partnerships, Social & Media, ensuring these functions work as a unified engine that accelerates our brand’s growth across all channels and countries within the EMEA region.

This role is about raising the bar, amplifying what already works, and pushing the brand further into culture, creativity, and relevance with coherence, ambition, and world-class execution.

The role is located in Zug, Switzerland and requires 5 days per week office presence. Additionally, you might be required to travel frequently within the region.

Your roles & responsibilities :

EMEA Brand Strategy & Accelerated Brand Agenda

• Shape and champion a cohesive, forward-looking EMEA brand strategy that provides clarity, consistency, and ambition for the region.
• Translate the global brand positioning into practical, inspiring frameworks for markets to deploy in their local context & calendars.
• Partner with franchisee CMOs to refine market-level priorities and ensure countries have the tools, assets, and direction needed to scale impactful work.
• Serve as the senior brand advisor to markets, fueling momentum behind their communication and innovation plans.

Creative Excellence & Communications Leadership

Innovation Strategy & Brand-Building Product Pipeline

Media Strategy & Ecosystem Leadership

Social, Youth Culture & Cultural Relevance

Partnerships, Collaborations & Licensing

Cross-Functional Leadership & Market Enablement

Team Leadership & Talent Development

Your skills & experience :

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.