Business Analyst

Our client is a recognizable brand in the luxury industry RESPONSIBILITIES The Social Media Expert will be responsible for strengthening the brand’s digital presence through strategic social media campaigns and digital activations. Collaborate closely with the Marketing team to develop and execute 360-degree digital campaigns Establish and manage a structured content calendar, ensuring alignment with the global marketing strategy Utilize social media management tools to schedule, monitor, and optimize daily posts Enhance brand visibility across all digital platforms, ensuring consistency in tone and messaging Effectively coordinate cross-market projects, particularly in key regions Lead live event activations, maximizing audience engagement through digital storytelling Develop and implement social media campaigns guided by data-driven KPIs Act as the primary liaison between internal teams and external creative agencies (video production, photography, motion design, etc.) Deliver detailed reports and insights on social media campaign performance Analyze campaign effectiveness, extract actionable insights, and identify areas for optimization Keep track of emerging digital and social media trends, identifying innovative opportunities for the brand YOUR PROFILE Minimum 3 years of experience in digital communication within the luxury sector Prior experience in a digital agency is an asset Strong passion for the luxury industry and digital innovation Expertise in managing both organic and paid social media campaigns Experience working with Asian social media platforms (WeChat, Weibo, Douyin, LINE, etc.) Analytical mindset, capable of interpreting data ecosystems and transforming them into strategic actions Ability to create compelling brand content tailored for different platforms and audiences Bachelor’s degree in Communication, Marketing, or a related field Excellent organizational skills, with the ability to manage multiple projects and meet tight deadlines Creativity and adaptability, with a collaborative and team-oriented mindset Proficiency in Sprinklr (or similar social media listening and content management systems) Strong proficiency in PowerPoint and Excel ; familiarity with Adobe Creative Suite is a plus #J-18808-Ljbffr