Communication & Marketing Project Leader Hospitality

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are : L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.

With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is : With empowerment we positively impact people and regenerate nature.

L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.

CONTEXT :

Within the L'Occitane En Provence Global Hospitality Marketing Team, you will support the growth of the Hospitality channel (hospitality products mainly sold to premium hotels, airlines, gym, restaurants…) through the creation of communication and media assets, as well as the implementation of trade marketing activations worldwide. You will also drive brand awareness through the Hospitality luxury channel to reinforce the positioning of L’OCCITANE en Provence as a key leader, offering a complete memorable experience to guests & partners.

You will report to the Head of Marketing Hospitality & Spa.

MAIN RESPONSIBILITIES :

I. COMMUNICATION AND PR MEDIA (25%)

Build and develop 360° Hospitality campaigns in line with brand identity and hospitality industry needs :

• Define and update the Hospitality communication plan to match marketing plan and brand’s larger plan, as well as trends from the hospitality world
• Briefing of creative assets (lifestyle visuals, pack shots, videos) with internal creative teams, co-organization of specific shootings with them
• Build the PR strategy to maximize our visibility externally, in collaboration with an external consultant specializing on this channel (create PR, support the roll out, monitor and analyze performance), for print and online global publications and local travel press publications

II. DIGITAL (25%)

III. TRADE MARKETING / OPERATIONAL MARKETING (50%)

HOW YOU CAN FIT :

WHAT WE OFFER :

PERMANENT CONTRACT

STARTING DATE :  ASAP

LOCATION :  Plan-les-Ouates (Geneva)

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.

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