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CRM Manager (all, 80-100%)

Mammut Sports Group AGSeon

Vor 30+ Tagen

Anstellungsart

Vollzeit

Stellenbeschreibung

As a CRM Manager, you will play a key role in the Mammut Digital Marketing & CRM team, where you will design, execute, and monitor CRM marketing campaigns and email marketing automation. Your main goal will be to increase customer loyalty and retention, as well as drive business growth with various CRM activities.

Do what you love :

Develop CRM marketing campaigns and loyalty management tactics in our CRM / CDP with the goal of consumer retention, cross-selling, and reactivation to drive more engagement and incremental growth
Develop a segmentation-based lifecycle management consumer base and actively steer through email marketing and other direct marketing channels
Be responsible for the ongoing development, implementation and operationalization of the Mammut loyalty program
Strategically collaborate with cross-functional teams to build ongoing value through CRM and personalized communication
Leverage analytics to measure CRM campaign performance and continuously optimize KPIs as well as consumer experience
Analyze consumer behavior, determine opportunities, and develop new ideas for the continuous improvement of consumer loyalty
Create briefings and design communication elements and campaign mechanisms in collaboration with digital designers and copywriters

Play to your strengths :

Successfully completed degree in communications, business administration or economics with a focus on marketing, customer relationship management or a comparable qualification

Min. 3 years of professional experience in the field of B2C customer relationship management, digital marketing, or a comparable professional field

CRM & loyalty management experience with a proven track record of managing innovative consumer-centric communications and omni-channel loyalty programs

Proven experience in consumer lifecycle management programs and strong understanding of consumer segmentation data driven approaches

Knowledge of key CRM channels and their usability, as well as relevant KPIs for campaign screening and optimization

Data-driven mindset with an ability to interpret analytics and data to drive decisions as well as a high degree of initiative, innovativeness, decisiveness and creativity

Strong collaboration skills and a true team player as well as the ability to work independently and results-oriented

Fluent (written & spoken) in English, German is a plus

Ability to convey information efficiently and effectively in Powerpoint or presentation tools

Strong knowledge in Asana, MS Office

At Mammut :

new ideas are being heard, and a dynamic and agile work environment provides fertile ground for their implementation

you benefit from a hybrid workspace with the possibility to work up to 50% from home

modern employment conditions and a good pension fund solution are self-evident

you are perfectly equipped for your next adventure thanks to great discounts

your workday is well balanced thanks to the free sports program at Seon, access to the nearby climbing gym as well as the heavily frequented Barista coffee machine