Keyword Jobs in Locationd

Location : Hybrid

We are looking for an Account Manager with a specialisation in Google Ads to join our growth hacking agency with headquarters in Zurich. This role is ideal for candidates who have either worked as an Account Manager before or are eager to learn and step into the role. As part of our team, you will help set up and manage Google Ad Campaigns, driving revenue and conversions for our clients.

The idea of this role is to start with Google Ads as a focus but grow into a Senior Account Manager position.

You will undertake actions to ensure campaigns are performing in line with our goals, and continually review performance to look for improvement opportunities to exceed client expectations.

You will quickly get to know our clients and all aspects of our business. Therefore, you should be quick to learn, digitally savvy, a great communicator, and not afraid of getting your hands dirty.

what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

You will be in touch with all of these working directly with our motivated, talented, distributed team of 60+ people.

About the team :

You'll be working within the growth marketing team to help us grow clients through a range of different channels.

You'll work closely with the senior Account Managers and partners at what., and get the opportunity to collaborate with a range of specialists across channels. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.

Tasks

• Manage Google Ad campaign strategies, understanding client goals and creating campaign structures and media plans to reach those goals.
• Set up campaigns, including keyword research and campaign structures (search, display, remarketing, YouTube, app, and shopping campaigns).
• Create creative ad copy.
• Configure Google Ad accounts, including linking to Analytics and importing conversions.
• Configure Google Merchant Center when required.
• Conduct conversion testing to ensure accounts are set up correctly.
• Perform ongoing campaign maintenance, ensuring alignment with client goals, monitoring keyword bids, daily and monthly budgets, conversions / ROAS, impression share, quality score, and other important metrics. Flag potential issues with the Account Manager and provide recommended solutions.
• Conduct weekly account checklists.
• Provide campaign performance insights, monitor and identify improvement opportunities in line with campaign objectives. Derive insights from data, create hypotheses, and test to ensure continual campaign performance improvements and growth. Contribute to monthly reports with insights and data to analyze campaign performance.
• Support other Google Ad specialists within the team and look for continual improvement opportunities for our internal processes.
• Liaise with the Google Agency Account Manager to handle disapproved accounts or ads, clarify open topics, and look for innovation and improvement opportunities to share with the team.

Requirements

Benefits

At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following :

Please send your CV with a cover note and a 1-2 intro video in German (we find Loom or YouTube work best). Please add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.

Here is a short message from our co-founder regarding the intro video.

Please note that only applications with a cover note and an intro video will be considered.

what. was founded out of our passion for building digital businesses and making them commercially successful.