Head of Loyalty & Platform (m/f/d) 100%

Your mission

Program Transformation : Analyze current CRM program holistically across brands and markets and identify areas for immediate and mid-term improvement.

Implement actions to modernize and enhance the program's appeal and functionality.

• Customer Lifecycle Model Development : Lead the creation of an advanced customer lifecycle model that incorporates key management-relevant characteristics and metrics.
• Customer Acquisition & Sign-Up : Develop and implement tactics to effectively attract new customers and drive sign-ups, ensuring a seamless onboarding process.
• Value Enhancement : Focus on increasing customer value throughout the lifecycle by creating personalized and targeted campaigns to encourage engagement and spending.
• Churn Prevention & Reactivation : Design and execute strategies to prevent customer churn and actively drive reactivation of lapsed customers through tailored initiatives.
• Innovation and Collaboration : Drive proactive collaboration with Omnichannel, eCommerce and Marketing departments to develop and introduce new, cutting-edge loyalty approaches, with a strong emphasis on commercial metrics across all channels.
• Campaign Monitoring and Evaluation : Oversee the monitoring, testing, and functional and commercial evaluation of campaigns, leveraging insights from analytical CRM.
• Budget Oversight : Control and manage the budget for the department, ensuring effective allocation of resources.
• Leadership and Team Development : Provide professional and disciplinary leadership to the Loyalty & Platform team, fostering a culture of continuous development and innovation.

Responsibility for the development of a customer lifecycle model including management-relevant customer characteristics and key figures

Your profile

• Five years of relevant professional experience in the field of digital marketing, CRM or a comparable professional field
• Leadership and teamwork skills, ability to work independently and results-oriented, and willingness to work hard
• Degree in business administration or economics with a focus on marketing, CRM or a comparable qualification
• Experience in project management as well as execution of marketing / CRM projects
• Extensive experience in the conception, introduction and implementation of CRM models and customer segmentation
• High level of analytical thinking and expertise with relevant CRM tools
• Fluent in German and English

Why us?

• Diverse projects for one of the most successful fashion retailers in Europe
• A dynamic working environment characterized by team orientation and a high level of personal responsibility
• Attractive workplace with dog friendly policy with a very good location
• Flexible working : Home office & office and bank swap holiday
• Travel and leave benefits, including the opportunity to work from abroad and REKA cheques
• Yearly holiday of 28 days
• Engagement in cross-departmental projects, fostering collaboration and innovation
• Freedom and flexibility in work approach
• Corporate training initiatives to further enhance skills and knowledge
• A cross-cultural and multinational work atmosphere

About us

The JC New Retail AG operates as a group company and franchisor of the Peek & Cloppenburg Group, a family-owned fashion company in the textile retail sector with locations in Düsseldorf and Vienna.

As an integral part of the group, JC New Retail AG integrates innovation and creative ideas with the extensive experience and legacy of a 120-year-old family business.

With a focus on the goals of international expansion and digitization, JC New Retail AG coordinates key strategic functions such as procurement, marketing, strategy, IT, supply chain, and other significant areas.

The establishment of JC New Retail AG took place in October 2021 in Zug, Switzerland. The corporate strategy consistently emphasizes a clear focus on optimal customer orientation.

Through its analytical and strategic orientation, JC New Retail AG plays an important role in the successful transformation of the Peek & Cloppenburg Group's growing international portfolio.