Senior Manager Communication

VANS EMEA is looking for an exceptional Senior Manager, Communications EMEA to join our team based in Stabio, Switzerland or London, UK.

® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars : action sports, music, art and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Let’s Talk about the Role

As Senior Manager, Communications for EMEA, you will be responsible for developing and executing the region’s communications strategy to elevate Vans’ brand presence. This role requires both strategic leadership and hands-on management, ensuring impactful storytelling, media relations, and consistent brand messaging across diverse markets.

You will lead daily communications across all product categories, engaging stakeholders both within the EMEA region and the broader VF organization. You will oversee and manage external PR agencies, ensuring they align with Vans’ communications strategy and objectives.

How You Will Make a Difference

Lead and develop the communications strategy for Vans EMEA, ensuring alignment with global objectives and brand positioning.

Manage and oversee 16 PR agencies across the EMEA region, providing strategic guidance, setting KPIs, and ensuring brand consistency.

Develop and execute media outreach strategies , securing high-impact placements in fashion, lifestyle, and streetwear publications.

Cultivate relationships with key journalists, editors, stylists, and media professionals to enhance Vans’ visibility.

Oversee the creation of compelling brand content , including press releases, editorial features, social media messaging, and more.

Support major brand initiatives , including product launches, collaborations, fashion week activations, and campaign executions.

Ensure PR agencies deliver high-quality campaigns , providing feedback and managing performance evaluations.

Track and report on communications efforts , analyzing KPIs and adjusting strategies to optimize outcomes.

Collaborate across internal departments to maintain consistent messaging and strong brand storytelling.

Provide leadership on media trends , crisis communication strategies, and industry best practices.

Skills for Success

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements.

The foundation skills you will need in this position are :

7+ years of experience in communications, public relations, or a similar role, with a proven track record of managing communications strategies in a corporate environment.

Exceptional writing, editing, and verbal communication skills; ability to tailor messages for different audiences.

Strong understanding of media relations and crisis management principles.

Experience with digital communication platforms.

Excellent interpersonal skills with the ability to build relationships at all levels of the organization.

Proven ability to work under pressure and manage multiple projects simultaneously.

Strong understanding of Action Sports culture

Availability for frequent travel required

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose : We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

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