Brand Marketing & Consumer Engagement Advisor

JOB DESCRIPTION

We are looking for a Brand Marketing & Consumer Engagement Advisor for the EMEA region, that will be at the forefront of an exciting journey!

Reporting to the Director Marketing & Go-To-Market EMEA, the person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization and the global marketing structure, and will be able to count on the direct support of expert functions to achieve his / her objectives.

Can-Am is an established leading brand in the off-road market with an extensive line-up of ATVs and Side-By-Side vehicles well recognized for their unique performance and handling capabilities delivering memorable recreational experiences. But they are as well outstanding companions when comes the time to get the job done and deliver all type of heavy-duty tasks. Our mission, make sure that farmers and professionals have the opportunity to try a Can-Am and get on-board!

For this, we are seeking for an enthusiast and action-driven marketer with a strong drive to deliver regional consumer engagement tactics across consumer touchpoints.

YOU’LL HAVE THE OPPORTUNITY TO :

Marketing strategy : contribute shaping the consumer engagement plan for the brand supporting the regional business priorities

Campaigns, Content and Storytelling : participate to the deployment of regional campaigns and brand content initiatives, own the website content ensuring high standards of accuracy and quality

Go-To-Market activation : support the execution of Go-To-Market initiatives such as trade shows, demo days, PR or community events ensuring seamless integration in close collaboration with the countries

Product launch : deliver impactful yearly new product launches ensuring a timely availability of assets

Retail operations and dealer marketing : deploy promotional programs and tools supporting the dealers in their local marketing

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES :

Bachelor / Master in Marketing or Business Administration

Around 5 years of experience in Marketing, ideally in brand management

Affinity with the powersport, automotive or outdoor industries

Fluent in English, French or other language skills are a plus

Go-getter attitude : accountable and driven to make things happen, adaptable to changes in a fast-paced environment, pragmatic favoring simplicity and efficiency, deliver with accuracy and impact, measure and learn to constantly improve

team player, listening intently, open-minded to opinions and solutions, and communicating with transparency

Matrix environment : experience of operating in an international matrix organization and collaborating effectively across multifunctional teams

Passion for innovation : creative mindset, ability to disrupt, challenge the status quo and integrate latest trends

The role is based in Lausanne (Switzerland) and requires around 10% of travel time (depending on seasonality).

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.