SodaStream : Global Insights Lead

Overview

SodaStream is seeking a dynamic Consumer Insights Lead for supporting Flavours Portfolio

The ideal candidate will possess strong qualitative and quantitative skills, excel at translating data into deep-rooted insights, and develop learning plans to support key business priorities. This individual will be a passionate advocate for the consumer's point of view, a strategic business partner, people-leader and drive consumer-centric thinking organization-wide.

Responsibilities

• Lead insights activities within the Global Flavours Category Team for SodaStream to address business needs related to buying and usage behaviour, branding, communication development
• Work with the Flavours Category team grow the category : Develop the Long-Term Flavours Pipeline rooted on consumer trends and insights
• Define and lead Long Term strategic plan (PSP) and short-term growth agenda (AOP) that drives business growth ahead of the competition
• Drive a consumer-centric culture, building a strong sense of empathy.
• Influence stakeholders across the organization to ensure consumer centricity in commercial plans
• Liase with broader Pepsico Ecosystem especially International Beverage teams to adapt learning’s on beverages category
• Develop consumer lead scorecard to measure Share and CLTV for the SodaStream Flavours Brands
• Apply a variety of analytical techniques to perform root cause analysis and build hypotheses that feed into actionable strategies.
• Lead cross-functional teams to integrate consumer insights into product development, marketing strategies, and business planning.
• Stay abreast of industry trends and emerging technologies to ensure the organization remains at the forefront of consumer insights and analytics.

Qualifications