Digital Acquisition Specialist

Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA / Paid media influencer marketing SEO ASO and other relevant channels.

Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS and drive Tomplays overall acquisition performance.

Your responsibilities include :

Paid Acquisition

• Develop execute and manage data-driven conversion-focused paid advertising campaigns across platforms particularly Meta Apple Search Ads and other relevant networks with strong focus on measurement attribution and continuous optimization.
• Produce edit and deliver high-quality ad creatives (videos images and other formats) ensuring they meet the highest quality standards and align with brand guidelines. The creatives will be adapted to Tomplays diverse target groups and cover all main personas and expectations around learning / practicing / performing music at different skill levels and for various instruments.
• Leverage cost-efficient solutions such as creators user-generated content (UGC) and AI tools to generate high-performing qualitative creatives for acquisition campaignscontinuously testing and optimising them.
• Manage the advertising budget effectively leveraging data measurement and attribution insights to optimise spend maximise ROI and drive overall performance outcomes.

Oversee the localisation of all ads into 10 languages ensuring cultural relevance and high-quality translations for international markets.

Influencer Outreach

Track and analyse influencer and community campaigns performance to optimise for conversion and ROI.

SEO / ASO-Driven Acquisition

Develop and implement ASO (App Store Optimization) strategies to enhance visibility and conversion on the App Store and Google Play including keyword optimization creative testing and metadata updates.

What we require from you :

Excellent communication skills in English both written and verbal.

What We Offer :

How to Apply :

Interested candidates are invited to submit their CV and a cover letter outlining their relevant experience and achievements to Natalie Olivero : .

Key Skills

Eclipse,Bus Driving,General Employment,IT Service Management,Financial Accounting

Employment Type : FULL_TIME

Experience : years

Vacancy : 1