Digital Marketing Specialist Switzerland

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

Location : Zug | Full-Time

Department : Marketing and Communications

Reports to : Head of Marketing and Communication

We are searching for a Digital Marketing Specialist to join our Swiss operations and become part of our forthcoming growth.

Your Responsibilities :

• Plan and execute digital marketing campaigns across multiple channels, including social media, email, SEO / SEM, and display advertising.
• Manage and optimize content for the company website, ensuring alignment with brand guidelines and SEO best practices.
• Analyze campaign performance using tools like Google Analytics, social media analytics, and other marketing platforms to drive continuous improvement.
• Collaborate with the Head of Marketing to develop and implement strategies that increase brand awareness and lead generation.
• Create engaging content (text, images, and video) for digital platforms, working closely with the creative team.
• Monitor industry trends and competitor activities to identify opportunities for innovation in digital marketing.
• Manage social media accounts, including content scheduling, community engagement, and paid advertising campaigns.
• Ensure all digital marketing activities comply with local regulations and align with BYD's global brand standards.

Your Profile :

What We Offer

BYD (Build Your Dreams) is a global leader in electric vehicles, batteries, and sustainable energy solutions, driving innovation and shaping the future of mobility in over 70 countries worldwide.